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What is Minimalist Packaging Design and Is It Right for Your CPG Brand? What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging? Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... Kevin Keating at PKG
Does your packaging support your brand education goals? Does your packaging support your brand education goals? A major part of establishing and maintaining a successful brand involves educating your audience. They need to know why your brand exists, what it ... Kevin Keating at PKG
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