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Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Innovative packaging design allows brands to make products more convenient, more appealing from store shelves, and safer. Flexible pouches in ... Kevin Keating at PKG
Plastic May Reign in America, but Europeans Prefer Glass! Plastic May Reign in America, but Europeans Prefer Glass! Manufactured glass has been around seemingly forever. While alternatives to glass jars and bottles did not exist until more recently, glass is still ... Kevin Keating at PKG
Biodegradable Packaging Can Be a Good Fit for Your Brand Biodegradable Packaging Can Be a Good Fit for Your Brand For many years, food packaging design was judged on three basic factors: attractiveness to the consumer, safety for the consumer, and cost to the ... Kevin Keating at PKG
Why Less is More with Minimalist Packaging Design Why Less is More with Minimalist Packaging Design As the world around us becomes increasingly more complex, consumers show a marked preference for minimalist design in packaging. Simplicity trumps ... Kevin Keating at PKG
Consumer Centric Package Design: Why Perception Is Everything Consumer Centric Package Design: Why Perception Is Everything Psychologist Edward de Bono is quoted as saying: "Logic will never change emotion or perception." Recent findings of researchers at the Ghent ... Kevin Keating at PKG
3 Case Studies of Successful Brand Education Campaigns 3 Case Studies of Successful Brand Education Campaigns Brand education campaigns require strategic planning and a lot of creative thinking if you want to successfully educate your target audience and ... Kevin Keating at PKG
The Latest Brand messaging and CPG trends The Latest Brand messaging and CPG trends Some elements of a strong brand message are timeless, but there are also quite a few moving parts when you are working in a world that is constantly ... Kevin Keating at PKG
10 Common Mistakes in Rebranding CPG 10 Common Mistakes in Rebranding CPG image credit: redjar via flickr cc A “consistent and honest” brand promise is the key to CPG success, writes NewHope. Modern shoppers are adept at ... Kevin Keating at PKG
Pure Branding: 10 Critical Consumer Trust Elements Pure Branding: 10 Critical Consumer Trust Elements image credit: purplejavatroll via flickr cc Transparency, honesty, and authenticity aren’t just “marketing speak.” They’re must-have brand values ... Kevin Keating at PKG
5 Important Tactics and Components of CPG Packaging in 2016 5 Important Tactics and Components of CPG Packaging in 2016 image credit: alaivani via flickr cc Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most ... Kevin Keating at PKG
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