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"WeListen" Blog
environmentally friendly
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
New Research Reveals How Eco-Friendly Shipping and Packaging Practices Impact Consumer Choices
Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ...
Kevin Keating at PKG
What Are Post Consumer Recycled Materials and Should CPG Brands Use Them?
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
What is Edible Packaging and Is It a Viable Option for CPG Brands?
Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch.
Kevin Keating at PKG
Can the Environment Impact Your Packaging?
Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ...
Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products
Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ...
Kevin Keating at PKG
What is Compostable Packaging and Who Is Using It?
Consumers value sustainable products. An Accenture survey of 6000 consumers in Asia, Europe, and North America reveals that 83% of consumers value ...
Kevin Keating at PKG
If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint
Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ...
Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging
McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ...
Kevin Keating at PKG
5 Ways Bioplastics Help Manufacturers Meet Packaging Design Sustainability Goals
In the classic 1967 movie The Graduate, Mr. McGuire famously recommends that Benjamin Braddock, Dustin Hoffman’s character, consider the plastics ...
Kevin Keating at PKG
When Form Meets Function: The Art and Science of Effective Food Packaging
In a typical supermarket, a shopper passes about 600 grocery items per minute. On the grocery shelf, competition for the attention of a consumer is ...
Kevin Keating at PKG
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Awarded Top 50
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Going Green: The Rise of Sustainable Packaging in Consumer Preferences
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