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Consumer First Insights
5 Common Packaging Errors and How to Fix Them
CPG packaging mistakes happen. In retrospect, it may be a humorous story to share at a party, but at the time, it's probably nothing to laugh about. ...
Kevin Keating at PKG
Top 4 Green Packaging Trends to Watch in the Coming Year
Like many other industries, packaging companies are evolving. From packaging design to more efficient technologies, these businesses are continually ...
Kevin Keating at PKG
Plastic Pollution in Oceans Set to Explode Over the Next Two Decades
Kevin Keating at PKG
What Would a Reusable Packaging Initiative Look Like for CPG Brands?
One of the most significant changes in CPG packaging trends over the past decade is the growing demand from consumers to create sustainability in our ...
Kevin Keating at PKG
Explore These Packaging Conferences (Many Virtual) for the Rest of 2020
Thanks to the COVID-19 pandemic, it’s been a rocky year for CPG packaging conferences—and any other on-site events for that matter. How the packing ...
Kevin Keating at PKG
How Thermal Technology is Revolutionizing Product Labels
Thermal printing for CPG packaging is making a big splash. The technology is portable, and you can create higher quality packaging labels faster than ...
Kevin Keating at PKG
What Are Some Best Practices When Designing Food Packaging for Children?
While most parents are doing the buying, it would be a mistake to believe that children will not influence those purchases. And packaging certainly ...
Kevin Keating at PKG
Plastic Bans: Turning a Threat Into an Opportunity
Kevin Keating at PKG
Learn How Shrink Packaging Can Boost Shelf Appeal
In the CPG world, packaging design is about so much more than keeping food fresh. Take shrinkwrapping as an example. Shrink film is a versatile way ...
Kevin Keating at PKG
Is Sustainable Packaging Less of a Priority Thanks to COVID-19?
Some CPG brands are in survival mode due to supply chain limitations. Does this mean brands are less worried about sustainability? How has the ...
Kevin Keating at PKG
Tamper-Evident Packages Are a Growing Trend
Ever since the Tylenol murders of 1982, tamper proof packaging has been a staple of American CPG brands. From childproof caps to tamper-evident tape, ...
Kevin Keating at PKG
The Psychology of Color in CPG Packaging
It's common knowledge among marketers that the human brain reacts in different ways to different colors. Packaging design teams are well aware that ...
Kevin Keating at PKG
5 Benefits of Choosing Corrugated Packaging
Corrugated cardboard is an increasingly popular form of CPG packaging. It's a durable, cost-effective, and sustainable option for many products. ...
Kevin Keating at PKG
Compostable CPG Packaging Will Struggle Without Adequate Labeling
Biodegradable plastic may sound like an oxymoron, but it isn’t. While these bio-plastics are terrific for the environment, they are creating new ...
Kevin Keating at PKG
Will Food Labels Soon Offer Exercise Advice?
If that bag of chips had a label saying it would take you three hours of jogging to burn off consumption of the bag, would it stop you from buying ...
Kevin Keating at PKG
Packaging Industry Challenges in the Age of COVID-19
The packaging industry is facing a series of challenges as consumers and the rest of the world deal with changes related to COVID-19. Here is what ...
Kevin Keating at PKG
What Brands Need to Know About the Digitization of Packaging
Packaging design is undergoing another overhaul, this time to more closely mirror accepted digital technologies that provide consumers what they want ...
Kevin Keating at PKG
What's the Verdict on the Safety of Packaging and the Coronavirus?
By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ...
Kevin Keating at PKG
Top 6 Beverage Packaging Developments Over the Past Year
How innovative can CPG packaging design really get with the product is a beverage? It turns out there’s a lot of innovation going on in beverage ...
Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch?
Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ...
Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety
CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ...
Kevin Keating at PKG
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