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Consumer First Insights

Is Sustainable Packaging Less of a Priority Thanks to COVID-19? Is Sustainable Packaging Less of a Priority Thanks to COVID-19? Some CPG brands are in survival mode due to supply chain limitations. Does this mean brands are less worried about sustainability? How has the ... Kevin Keating at PKG
Tamper-Evident Packages Are a Growing Trend Tamper-Evident Packages Are a Growing Trend Ever since the Tylenol murders of 1982, tamper proof packaging has been a staple of American CPG brands. From childproof caps to tamper-evident tape, ... Kevin Keating at PKG
The Psychology of Color in CPG Packaging The Psychology of Color in CPG Packaging It's common knowledge among marketers that the human brain reacts in different ways to different colors. Packaging design teams are well aware that ... Kevin Keating at PKG
5 Benefits of Choosing Corrugated Packaging 5 Benefits of Choosing Corrugated Packaging Corrugated cardboard is an increasingly popular form of CPG packaging. It's a durable, cost-effective, and sustainable option for many products. ... Kevin Keating at PKG
Compostable CPG Packaging Will Struggle Without Adequate Labeling Compostable CPG Packaging Will Struggle Without Adequate Labeling Biodegradable plastic may sound like an oxymoron, but it isn’t. While these bio-plastics are terrific for the environment, they are creating new ... Kevin Keating at PKG
Will Food Labels Soon Offer Exercise Advice? Will Food Labels Soon Offer Exercise Advice? If that bag of chips had a label saying it would take you three hours of jogging to burn off consumption of the bag, would it stop you from buying ... Kevin Keating at PKG
Packaging Industry Challenges in the Age of COVID-19 Packaging Industry Challenges in the Age of COVID-19 The packaging industry is facing a series of challenges as consumers and the rest of the world deal with changes related to COVID-19. Here is what ... Kevin Keating at PKG
What Brands Need to Know About the Digitization of Packaging What Brands Need to Know About the Digitization of Packaging Packaging design is undergoing another overhaul, this time to more closely mirror accepted digital technologies that provide consumers what they want ... Kevin Keating at PKG
What's the Verdict on the Safety of Packaging and the Coronavirus? What's the Verdict on the Safety of Packaging and the Coronavirus? By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ... Kevin Keating at PKG
Top 6 Beverage Packaging Developments Over the Past Year Top 6 Beverage Packaging Developments Over the Past Year How innovative can CPG packaging design really get with the product is a beverage? It turns out there’s a lot of innovation going on in beverage ... Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch? What Are Some Paperboard Packaging Trends to Watch? Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ... Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety Packaging That Protects and Preserves Product Safety CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ... Kevin Keating at PKG
Functional and Convenient Packaging That Is Also Sustainable Functional and Convenient Packaging That Is Also Sustainable Consumers want a long list of things in products. When it comes to packaging, some of the priorities include functionality, convenience, and ... Kevin Keating at PKG
The Latest on Electronic Packaging, Smart Labels, and the Internet of Things The Latest on Electronic Packaging, Smart Labels, and the Internet of Things Electronic packaging is about to disrupt packaging design. The demand for smart labels, now called “e-packaging,” is growing. Allied Market Research ... Kevin Keating at PKG
Some of the Ways to Recycle Challenging Packaging Materials Some of the Ways to Recycle Challenging Packaging Materials As CPG packaging trends toward reuse and recycle, there are some component parts in the process that make things challenging. Packaging food products ... Kevin Keating at PKG
What Impact Does Your Packaging Have on Consumers? What Impact Does Your Packaging Have on Consumers? CPG packaging can do a lot for your brand. It can create consumer engagement and drive conversions. It has the potential to humanize your corporate ... Kevin Keating at PKG
How You Can Achieve More Sustainable Packaging How You Can Achieve More Sustainable Packaging "Sustainable packaging" is the hottest phrase sweeping CPG brands this year. Part of what’s driving these trends is the increasing interest of ... Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations Here are 6 of the Latest Packaging Technology Innovations When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ... Kevin Keating at PKG
How Can Your Packaging Tell a Story and Emotionally Connect With Consumers? How Can Your Packaging Tell a Story and Emotionally Connect With Consumers? As store shelves become more crowded and brands compete with new market trends, packaging design becomes increasingly important for brand engagement ... Kevin Keating at PKG
Applying Consumer Insights to Take a Holistic Approach to Packaging Design Applying Consumer Insights to Take a Holistic Approach to Packaging Design These days, gaining the consumer insights you need to build your brand is a science, not an art. This is true even in packaging design, where ... Kevin Keating at PKG
How to Create a Memorable and Shareable Unboxing Experience How to Create a Memorable and Shareable Unboxing Experience The unboxing experience matters to your brand. It’s the closest touchpoint that brings together the company, the product, and your target audience. ... Kevin Keating at PKG
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