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Consumer First Insights

What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? Brand and product package certifications help your products get noticed. That’s because consumers care if you’re GMO-free, organic, minority-owned, ... Kevin Keating at PKG
If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ... Kevin Keating at PKG
How Can Product Packaging Hurt Your CPG Brand? How Can Product Packaging Hurt Your CPG Brand? CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ... Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging How Your CPG Brand Can Be More Sustainable Through Green Packaging McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ... Kevin Keating at PKG
What Are the Most Effective Colors for CPG Packaging? What Are the Most Effective Colors for CPG Packaging? Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ... Kevin Keating at PKG
Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 CPG packaging trends are affected by many things, including a global pandemic that continues to wreak havoc. While the pandemic may still be here, ... Kevin Keating at PKG
8 Steps to Managing the CPG Packaging Development Process 8 Steps to Managing the CPG Packaging Development Process Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ... Kevin Keating at PKG
How to Keep Up With FDA Nutrition Label Changes How to Keep Up With FDA Nutrition Label Changes There are good news and bad news in FDA labeling requirements for 2021. First, labeling requirements haven’t changed drastically in two decades, ... Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging Avoid These 6 Design Mistakes With Your Packaging Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ... Kevin Keating at PKG
CPG Packaging and Label Considerations for Cold Environments CPG Packaging and Label Considerations for Cold Environments As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ... Kevin Keating at PKG
What Studies Show About How Packaging Attracts Consumers What Studies Show About How Packaging Attracts Consumers It’s an understatement to say that CPG packaging plays a role in consumer decision-making during the buying process. Packaging is that eye-catching ... Kevin Keating at PKG
How Is Packaging Different for Retail vs. Online Stores? How Is Packaging Different for Retail vs. Online Stores? 2020 created some challenges for CPG packaging as many brands moved quickly to optimize their e-commerce offerings during the COVID-19 crisis. Fast ... Kevin Keating at PKG
How Digital Printing Has Revolutionized the CPG Packaging Industry How Digital Printing Has Revolutionized the CPG Packaging Industry It’s fair to say that digital printing has revolutionized CPG packaging. An entire industry benefited from the time and cost savings associated with ... Kevin Keating at PKG
New Sustainability Study Reveals Consumer's Views on Packaging New Sustainability Study Reveals Consumer's Views on Packaging Like the rest of the business world this year, CPG packaging is in the throes of big change. Global consulting firm McKinsey tracked some of these ... Kevin Keating at PKG
What Are Some of the Megatrends in Packaging Beyond COVID-19? What Are Some of the Megatrends in Packaging Beyond COVID-19? McKinsey recently released a study about the ongoing shifts in the packaging industry. Here are some of the trends that the research firm sees in the ... Kevin Keating at PKG
How Can Consumer Pressure Influence CPG Packaging Choices? How Can Consumer Pressure Influence CPG Packaging Choices? Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ... Kevin Keating at PKG
Mobile Friendly Package Images for E-commerce Mobile Friendly Package Images for E-commerce A picture is worth a thousand words, so CPG packing designers are trying to eliminate secondary information while making key graphical elements stand ... Kevin Keating at PKG
Exploring the Latest Material Trends in Flexible Packaging Exploring the Latest Material Trends in Flexible Packaging Flexible packaging will expand as a go-to design strategy in the coming years. The world is increasingly embracing sustainability in all things, ... Kevin Keating at PKG
Here's Why Stand-Up Pouches Are An Emerging Packaging Trend Here's Why Stand-Up Pouches Are An Emerging Packaging Trend When it comes to displaying your CPG product, stand-up pouches are revolutionary. Here is what you need to know about this type of packaging and how ... Kevin Keating at PKG
What Are the Pros and Cons of Using Piggyback Labels? What Are the Pros and Cons of Using Piggyback Labels? Kevin Keating at PKG
What to Do If a Packaging Error Forces a Recall What to Do If a Packaging Error Forces a Recall Around 400 products are recalled every year by the Consumer Product Safety Commission (CPSC). Food Safety magazine calls product recalls “the food ... Kevin Keating at PKG
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