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"WeListen" Blog
package design
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ...
Kevin Keating at PKG
How Unique Packaging Makes All the Difference To Elevate Your Brand
Introduction
Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ...
Kevin Keating at PKG
The Impact of Easy-to-Open Packaging Design
Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ...
Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector
Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ...
Kevin Keating at PKG
Retail-Ready Packaging: Best Practices for Quick and Effective Product Display
Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ...
Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023
Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ...
Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging
The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest.
Kevin Keating at PKG
What Specific Fonts and Colors Should You Consider for Your Packaging Design?
Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ...
Kevin Keating at PKG
5 Tips for Making Your Packaging Design More Surprising
Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ...
Kevin Keating at PKG
5 Ways to Spice Up Consumers' Unboxing Experiences
Item unboxings have become popular experiences. Consumers enjoy watching videos of others removing CPG packaging and opening new products. According ...
Kevin Keating at PKG
Can Great Packaging Design Trump the Importance or Appeal of a Product?
Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand.
Kevin Keating at PKG
How Inflation Affects the Packaging Design Industry
Inflation affects every part of a product from manufacturing to sales. High supply chain costs and shortages of materials create obstacles in ...
Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging
56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention.
Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging
The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ...
Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs
Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ...
Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials
Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ...
Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand?
A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ...
Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging
Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ...
Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option?
Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ...
Kevin Keating at PKG
Discover Camouflage Packaging and Its Uses
Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ...
Kevin Keating at PKG
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Awarded Top 50
Package Design
Blog
Four characteristics of an Unforgettable Tagline
Top 10 trends in 2024 for grocery product packaging design
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Six of the Latest Technology Innovations in Packaging
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
How Unique Packaging Makes All the Difference To Elevate Your Brand
Portion Perfection: How Packaging Can Aid in Portion Control
The Appeal of Visibility in Packaging Design
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
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