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Consumer First Insights
packaging
Are you guilty of these common packaging mistakes?
Packaging is critical. After all, most people are going to see the package for your product in the store before they see the actually product. It’s ...
Kevin Keating at PKG
5 historic examples of effective minimalist packaging
Kevin Keating at PKG
Why Authentic Package Design is Crucial to Consumer Trust
image credit: purple java troll via flickr cc
Kevin Keating at PKG
5 Things the Best Designers Understand About Typography and Packaging
image credit: Scott Ogle via Flickr CC
Kevin Keating at PKG
10 Best Practices for Minimalist CPG Packaging Design
image credit: FutUndBeidl via flickr cc
Kevin Keating at PKG
5 Brand Identity Examples of Holistic Packaging Design
image credit: mike mozart/flickr cc
Kevin Keating at PKG
The 8 Most Iconic Brand Identity Package Case Studies
image credit: ludovic bertron/flickr cc
Kevin Keating at PKG
Novelty Packaging that Wins: Consumer Participation in Packaging Design
image credit: mike mozart/flickr cc
Kevin Keating at PKG
10 Best Practices for Minimalist Packaging Design
image credit: kurashikinote.jp via flickr cc
Kevin Keating at PKG
7 Stellar Examples of Green Packaging That Works
image credit: stacie via flickr cc As far as consumers are concerned, green packaging isn’t a trend. It’s a necessity. Studies by Deloitte and the ...
Kevin Keating at PKG
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Package Design
Blog
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Typography Tips for Small Packaging
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PKG’s Consumer Packaging Trend Analyzer
2026 Packaging Color Trends
Brand Identity Checklist
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