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How to Optimize Your Packaging for an Omnichannel Strategy How to Optimize Your Packaging for an Omnichannel Strategy Every CPG packaging team understands the necessity of flexibility in today’s volatile consumer environment. Shoppers browse and purchase items in a ... Kevin Keating at PKG
Strategies to Ensure Your Brand Stands Out on the Shelf and Online Strategies to Ensure Your Brand Stands Out on the Shelf and Online Getting your product noticed in a sea of consumer goods is one of the most challenging tasks CPG packaging teams face today. Consumers that visit ... Kevin Keating at PKG
These 10 CPG Brands are Using Sustainable Packaging These 10 CPG Brands are Using Sustainable Packaging Reduce, reuse, and recycle isn’t just a slogan anymore for an increasing number of CPG packaging firms. From major brands to startups, everyone seems ... Kevin Keating at PKG
Check Out These Wine Packaging Innovations Check Out These Wine Packaging Innovations Consumer demand, market shifts, and product innovation, all change packaging design. However, one area where you might not expect many changes would ... Kevin Keating at PKG
Major Brands Struggle to Quit Plastic Major Brands Struggle to Quit Plastic CPG brands are in a struggle to quit their plastic addiction. Plastic is available and cheap, and companies seem to be slow to make adjustments away ... Kevin Keating at PKG
Can Microwaveable Packaging Also Be Sustainable? Can Microwaveable Packaging Also Be Sustainable? Increasing consumer desire for fast, convenient food is projected to drive up sales of CPG microwaveable products. But consumers are also ... Kevin Keating at PKG
What Does the Future Hold for Vacuum Packaging Products? What Does the Future Hold for Vacuum Packaging Products? Globally, vacuum packaging is on the upswing. As a category of CPG packaging, vacuum storage models are expected to grow by an estimated CAGR of more ... Kevin Keating at PKG
The Global Tube Packaging Industry is Expanding The Global Tube Packaging Industry is Expanding Kevin Keating at PKG
How Can Your Brand Make a Positive Impact With Packaging? How Can Your Brand Make a Positive Impact With Packaging? Your packaging design matters. It’s a reflection of your brand standards as well as a way for you to move items from production to store shelf to a ... Kevin Keating at PKG
CPG Food Packaging Trends to Watch in 2020 CPG Food Packaging Trends to Watch in 2020 The Internet has empowered consumers to research brands to make purchasing decisions. This has created new challenges for CPG food packaging ... Kevin Keating at PKG
The Feasibility of Using Seaweed As Packaging Material The Feasibility of Using Seaweed As Packaging Material If you need more proof that companies and consumers are concerned about the environment, consider the push for seaweed packing. Making plastic waste ... Kevin Keating at PKG
5 Must-Attend Packaging Conferences for 2020 5 Must-Attend Packaging Conferences for 2020 CPG packaging conferences can help fuel your business success. The attendees range from other vendors that will allow you some competitive research, ... Kevin Keating at PKG
Packaging Sustainability Is Not Just a Passing Trend Packaging Sustainability Is Not Just a Passing Trend Sustainable packaging isn’t just a trend for next year. It’s the beginning of something much bigger. American consumers are increasingly aware of the ... Kevin Keating at PKG
What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation Consumer preference is driving innovation, and nowhere is it more prevalent than in the world of packaging design. Packaging innovation is at the ... Kevin Keating at PKG
5 Mistakes E-Commerce Companies Make With Packaging 5 Mistakes E-Commerce Companies Make With Packaging E-commerce changed the game for packaging designers. Instead of designing for esthetics or shelf appeal, they must work within the logistics of ... Kevin Keating at PKG
How Graphics and Color Impact Packaging Perception How Graphics and Color Impact Packaging Perception Most package design professionals are aware of the studies that show how consumer perception of color can influence their brand choices by eliciting ... Kevin Keating at PKG
CPG Packaging Trends for 2020 CPG Packaging Trends for 2020 CPG packaging trends are changing as fast as the digital technology that creates our products. From Internet-connected to green packaging that ... Kevin Keating at PKG
How Social Media Will Influence Packaging Design in 2020 How Social Media Will Influence Packaging Design in 2020 Designing product packaging is just one way to influence consumers on the buying journey. Best practices dictate that the brand extends across buying ... Kevin Keating at PKG
The Rise of Plant-Based Packaging The Rise of Plant-Based Packaging From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ... Kevin Keating at PKG
The Top Food and Beverage Packaging Trends for 2020 The Top Food and Beverage Packaging Trends for 2020 It used to be that CPG brands used packaging to drive consumer decisions at the retail shelf. Now, however, it is consumers who are largely driving ... Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand How to Harness Consumer Dialogue to Build a Stronger Brand Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ... Kevin Keating at PKG
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