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Consumer First Insights

The Brand Without a Product The Brand Without a Product Hipper-than-thou (Über-hip?) branding project “Hessian” is making the rounds on design blogs this week. What is Hessian? It’s whatever you want it to ... Kevin Keating at PKG
Summer Internship Available PKG, a West Loop-based branding and packaging design agency is looking for you, Intern-to-be. Especially if you can nod your head "Yep!" to the ... Kevin Keating at PKG
Girl Scouts Chocolate - Throwback Thursday Girl Scouts Chocolate - Throwback Thursday We don't always have the ability to talk about some of our previous work in our portfolio so in honor of Throwback Thursday and Valentine's Day we're ... Kevin Keating at PKG
Using Your Packaging To Delight Consumers Using Your Packaging To Delight Consumers Packaging is a great place to connect your brand with consumers as the only touchpoint they'll always interact with. One of our favorite ways to ... Kevin Keating at PKG
Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! A few weeks ago, I read a wonderful article at Slate.com about the diminishing use of clamshell packaging. "HUZZAH!" I yelled in my head. You know ... Kevin Keating at PKG
Differentiating Within Store Brand Packaging Differentiating Within Store Brand Packaging A few weeks ago, I stumbled upon an image of what I thought were three nearly identical Tesco Everyday Value brand spray cans. As I took a closer ... Kevin Keating at PKG
2013 American Package Design Award – Mueller's Pasta 2013 American Package Design Award – Mueller's Pasta While we love winning awards, we love developing packaging that sells too. I recently had a chance to see our Mueller's pasta design on-shelf in an ... Kevin Keating at PKG
Five Ways to Say “Fresh” Through Food Packaging Five Ways to Say “Fresh” Through Food Packaging Your consumers are just as conscious about your branding and marketing as you are. Is your packaging telling the right freshness story? Check out ... Kevin Keating at PKG
American Package Design Award - Colonial Bread American Package Design Award - Colonial Bread PKG worked with Sara Lee Bakery (now Bimbo Bakeries USA) to update the Colonial bread brand by taking it back to it's roots. In our initial research ... Kevin Keating at PKG
Pouch packaging offers convenience and portability Pouch packaging offers convenience and portability NASA may have ended the shuttle program, but space-age technology keeps popping up in the packaging world. Since the late 60s, astronauts have been ... Kevin Keating at PKG
News from Sara Lee Premium Meats We were excited today to see an exclusive video from National Provisioner debuting the refresh of Sara Lee Premium Meats. We were pleased to partner ... Kevin Keating at PKG
Much Ado About Something A friend brought me back this package from the Victoria & Albert Museum Store in London. Aside from a clever structure—the plastic blister ... Kevin Keating at PKG
Branding and Packaging That Sells Kevin Keating at PKG
Wanted: Freelance Proofreader Wanted: Freelance Proofreader Do you have what it takes? Wanted: Freelance proofreader for packaging design. Y'know...when we sat down to write this ad, we thought we would add ... Kevin Keating at PKG
Sara Lee Hearty & Delicious OPPORTUNITY Sara Lee® asked us to develop new packaging for its Hearty & Delicious® brand. Consumers told Sara Lee that its brand is too ... Kevin Keating at PKG
Tylenol - Using Structure to Improve Merchandising Tylenol - Using Structure to Improve Merchandising We were wandering the aisles of our local Costco the other day (I know, total madhouse during the holidays) when we came across this new Tylenol ... Kevin Keating at PKG
Creating a Billboard with Packaging Creating a Billboard with Packaging One of the best ways to gain more consumer attention on-shelf with your products is to unify multiple packages with the billboarding effect. If your ... Kevin Keating at PKG
Is Your Brand Clean and Modern, or Just Plain Generic? Is Your Brand Clean and Modern, or Just Plain Generic? Is it just us, or has every major logo update this year been eerily similar? A brand looking for a slick, simple update for the 21st century decides ... Kevin Keating at PKG
Capturing the Capturing the "Coffee Moment" with Senseo There's a moment I experience when I take my first sip of coffee in the morning... a moment of relaxation, relief and satisfaction. The aroma of ... Kevin Keating at PKG
Hand crafted lettering inspiration found on Pinterest Hand crafted lettering inspiration found on Pinterest If you haven't checked out our Pinterest site you might not realize that we are avid collectors of inspiration. After years of tacking up magazine ... Kevin Keating at PKG
Sharpie Holiday Concepts Often times we have clients call on us to generate ideas to sell in new products to internal stakeholders or retail partners. We developed a few ... Kevin Keating at PKG
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