<img height="1" width="1" alt="facebook" src="https://www.facebook.com/tr?id=1409902305860172&amp;ev=PageView &amp;noscript=1">
Hangar12
312.870.9101

Consumer First Insights

Links for a Monday Links for a Monday Loving the hand-drawn type of Mateusz Witczak | Mateusz Witczak Kevin Keating at PKG
The Era of The Young: Fresh Brands Challenging Older Businesses The Era of The Young: Fresh Brands Challenging Older Businesses Historically older brands win with assurance by manufacturers pushing the "why you can trust us". Today, fresh brands pull consumers in as solutions ... Kevin Keating at PKG
The Flattening of Design The Flattening of Design Flat design is become the stylistic choice for technology companies, partly driven by the constraints of smartphones, and also with a hope to escape ... Kevin Keating at PKG
2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health 2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health Freshness matters. Expiration date has "jumped significantly from 2011 (63%)" to overtake the Nutrition Facts panel as most-read part of the package. ... Kevin Keating at PKG
CPG Marketing Trends: What Does Your Label Say About Your Brand? CPG Marketing Trends: What Does Your Label Say About Your Brand? New Research from the University of Minnesota backs up our point of view on developing a unique and clear brand story to connect with consumers on an ... Kevin Keating at PKG
Links for a Monday Links for a Monday You probably won't be surprised to discover that we sometimes peruse the internet for packaging news, design inspiration, brand trends, etc. We often ... Kevin Keating at PKG
Has The Recession Made Millennials Into Tightwads? Has The Recession Made Millennials Into Tightwads? Millennials are becoming more reluctant to spend than previous generations. Successful brands will need to show their value to engage Millennial ... Kevin Keating at PKG
Why the cold war over 'copycat' branding may be set to heat up Why the cold war over 'copycat' branding may be set to heat up The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys. British brands can ... Kevin Keating at PKG
What is a Brand Story? Do you know what "story" your brand and packaging are telling to consumers? Let's walk you through what a brand story is and what it can do for ... Kevin Keating at PKG
Sara Lee Deli - Refining A Classic Sara Lee Deli - Refining A Classic Being More Than Sweet Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli ... Kevin Keating at PKG
Feed The Hungry With Full Circle & Project 7 Feed The Hungry With Full Circle & Project 7 Private brands creep even closer to the branded space with cause promotions. Kevin Keating at PKG
UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking In February, we posted a piece on brands that were using numbers in their product names, branding and packaging to convey a sense of authenticity. We ... Kevin Keating at PKG
Top 5 Problems with Your Packaging Top 5 Problems with Your Packaging Your sub-optimized packaging may be hurting your brand. No other element in your marketing toolbox is as important of packaging. As the “face of your ... Kevin Keating at PKG
Passover Packaging: Passed Over Passover Packaging: Passed Over Let's get a few things out of the way right here at the top: The first: If you're someone who's easily offended for yourself or on behalf of others, ... Kevin Keating at PKG
Last Day: Summer Intern Search Last Day: Summer Intern Search Today's the last day of our Summer Intern Search... get your resumes and samples in before the end of the day. Kevin Keating at PKG
Is Quiet the New Loud? Let's start with the old news: Consumers are overwhelmed by noise. Bombarded by a constant drone of messaging fighting for their attention. And it's ... Kevin Keating at PKG
5 Must-Follow Pinterest Users 5 Must-Follow Pinterest Users I admit it: I'm addicted. I've been called out by my coworkers for having a Pinterest tab religiously kept open at all times, for going on late night ... Kevin Keating at PKG
¡HOLA AMIGOS! Today we celebrate Viernes del Throwback with a fiesta favorite: Cantina Clásica Tortillas. Long ago—when it was still called “Sara Lee”—Hillshire ... Kevin Keating at PKG
Three Ways Your Brand Can Let Numbers Do The Talking Three Ways Your Brand Can Let Numbers Do The Talking Levi Strauss & Co. has designated different fits of jeans with its trademarked numbers (501s, 514s, etc.) for years. Harkening back to Levi’s ... Kevin Keating at PKG
Wendy's Hot & Juicy New Look? As someone who used to make a habit of trying to "eat for the cycle"* at Wendy's with his high school buddies before basketball practice (where have ... Kevin Keating at PKG
Why Should Your Brand Why Should Your Brand "Follow" Pinterest? Consumers. The designer in me has always sought out inspiration from friends, colleagues, books and magazines. As the Internet continues to evolve, it feels ... Kevin Keating at PKG
Previous Next

Subscribe Now!

 
 
Awarded Top 50
Package Design Blog
 
Packaging-Design-transparent_216px
Best package design agencies
 
Recognized as a
Top Package Design Agency

PKG BRAND DESIGN

2045 W Grand Ave, STE B-27332
Chicago, IL 60612-1576

312.870.9101

PKG Best Packaging Design Agency in Chicago Request a Free Consultation
A Hangar 12 Agency
© 2025 PKG Brand Design. All Rights Reserved