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Consumer First Insights

Consumers say...Make it easy! Consumers say...Make it easy! We've been hearing quite a bit lately about the need to create easier-to-open consumer packaging. We've expressed our thoughts about the clamshell ... Kevin Keating at PKG
How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars Providing consumers products that create a connection between health and sustainability can be a sweet spot for eco-conscious consumers. Kevin Keating at PKG
Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat CPG innovation is proving that texture is almost as important as taste for new products like Doritos Jacked, Chips Ahoy! Chewy Gooey or Mamma Chia Kevin Keating at PKG
The Shape-Shifting Reality Of Shopping The Shape-Shifting Reality Of Shopping I heard a consumer yesterday say that she NEVER buys a new product in the grocery store without googling it first to see what other people thought of ... Kevin Keating at PKG
Transparent packaging clearly impacts eating habits Transparent packaging clearly impacts eating habits Do you eat more when you see more? A new study shows that consumers can be heavily influenced by transparency in food packaging structures. Kevin Keating at PKG
Front-of-pack nutrition labels have little impact on consumer choice: Study Front-of-pack nutrition labels have little impact on consumer choice: Study As American food companies begin to add the GMA Facts Up Front to their food packaging, a new European study shows this will not encourage consumers ... Kevin Keating at PKG
If you see a puppy on a package, are you more likely to buy it? If you see a puppy on a package, are you more likely to buy it? Consumer insights for packaging just got a whole lot smarter as new patent-pending technology shows truthful human reactions to any part of a package. Kevin Keating at PKG
Adapting Package Design to Shopper Gender: Nonsense or Necessity Adapting Package Design to Shopper Gender: Nonsense or Necessity Should you tailor your packaging to the shopper or consumer if they are of different sexes? A recent study shows that there's no correlation between ... Kevin Keating at PKG
Brand Conversations Brand Conversations Too many brands are using their social media like a megaphone and not engaging consumers in helpful conversation. Marketoonist gives us an example of ... Kevin Keating at PKG
World Chef Our clients at Perdue Farms challenged us to create a fresh, and exciting new brand to introduce into the club channel that captures a growing ... Kevin Keating at PKG
From Social To Sale From Social To Sale A new study from VisionCritical outlines and analyzes consumer social media usage and insights to driving sales through social engagement. Pinterest ... Kevin Keating at PKG
The Negative Impact of Inconsistent Branding The Negative Impact of Inconsistent Branding As consumers transition between one screen at the next, your brand materials don't need to look identical but DO need a consistent brand system & ... Kevin Keating at PKG
Companies are reinventing how they interact with consumers Companies are reinventing how they interact with consumers The retail consumer of today wants control and to feel like she is managing her own relationships. Every time a technology has given more power and ... Kevin Keating at PKG
Brand positioning vs brand stories: too many cereals and not enough zombies Brand positioning vs brand stories: too many cereals and not enough zombies Rather than position your brand against competition, create a compelling story. Brand stories capture our imagination in ways that straightforward ... Kevin Keating at PKG
Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box) Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box) We’ve got quite a few hockey fans here at PKG and we’re still reeling from the second Blackhawk’s Stanley Cup victory in four years. Whether you’re a ... Kevin Keating at PKG
Perdue Monsters University Chicken Nuggets Building off the success of the Perdue Disney 'Cars' partnership, PKG worked with Perdue and Disney/Pixar to develop a new Monsters University ... Kevin Keating at PKG
Authenticity and Transparency Authenticity and Transparency You've heard the phrase "fake it til you make it"? Unfortunately it doesn't apply to the key trends of authenticity and transparency. The key is to ... Kevin Keating at PKG
Links for a Monday Links for a Monday Douglas Adesko gives us a glimpse of American's dinner traditions in his project Family Meal | WIRED Is mobile brand activation really all about ... Kevin Keating at PKG
How Brands Become Trends How Brands Become Trends Emotional connection with consumers is key to igniting your brand as a trend worth following. A brand must be bold and support the zeitgeist to ... Kevin Keating at PKG
Mobile is the new End Cap Mobile is the new End Cap No longer capturing consumer attention in-store with end caps and POS? Mobile consumer engagement can get your brand story noticed again. "It really ... Kevin Keating at PKG
uniball Jetstream 101 How do you tell consumers about the ultimate smooth writing experience in a category that's overwhelmed with messages about smoothness and easy ... Kevin Keating at PKG
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