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Consumer First Insights
Soft Drinks Brand Packaging Strategies for 2025
As the beverage industry continues to evolve, soft drinks brands are increasingly focusing on innovative packaging strategies to capture consumer ...
Kevin Keating at PKG
Frozen Pizza Brand Packaging Strategies for 2025
In the ever-evolving world of frozen pizza, brand packaging plays a crucial role in capturing consumer attention and conveying the essence of the ...
Kevin Keating at PKG
Refrigerated Noodles Dishes Brand Packaging Strategies for 2025
In the ever-evolving world of food packaging, brands are constantly seeking innovative ways to stand out on the shelves. Refrigerated noodles dishes, ...
Kevin Keating at PKG
Four characteristics of an Unforgettable Tagline
A memorable and effective tagline is an essential part of any successful branding strategy. It serves as a succinct and powerful representation of ...
Kevin Keating at PKG
Top 10 trends in 2024 for grocery product packaging design
Introduction The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the ...
Kevin Keating at PKG
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ...
Kevin Keating at PKG
Six of the Latest Technology Innovations in Packaging
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
Introduction
Kevin Keating at PKG
How Unique Packaging Makes All the Difference To Elevate Your Brand
Introduction
Kevin Keating at PKG
Portion Perfection: How Packaging Can Aid in Portion Control
How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ...
Kevin Keating at PKG
The Appeal of Visibility in Packaging Design
Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ...
Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ...
Kevin Keating at PKG
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ...
Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences
Introduction
Kevin Keating at PKG
The Impact of Easy-to-Open Packaging Design
Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ...
Kevin Keating at PKG
How Simplified Packaging Design Appeals to Health Conscious Consumers
Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ...
Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector
Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ...
Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging
Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ...
Kevin Keating at PKG
5 Most Common Packaging Types in 2023
Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ...
Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market
What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers?
Kevin Keating at PKG
Best Practices for Packaging for E-Commerce
Packaging for consumer packaged goods, or CPG packaging, is a key part of any ecommerce business. It’s what protects the products that you sell and ...
Kevin Keating at PKG
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