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"WeListen" Blog
Has There Been a Shift Toward Gender Neutral Packaging?
Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ...
Kevin Keating at PKG
How Are Packaging Companies Dealing With a Global Supply Squeeze?
The demand for CPG products has soared over the past several years. More customers are shopping online than ever before, which increases the need for ...
Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands?
Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ...
Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022
Packaging conferences are the perfect networking opportunity for CPG brands. They provide many ways to connect with other professionals in your ...
Kevin Keating at PKG
CPG Packaging Trends to Watch in 2022
The right CPG packaging design enhances the shopper experience. It delivers a positive sales message by prompting consumers to buy the product based ...
Kevin Keating at PKG
5 Sustainable Packaging Strategies Your CPG Brand Can Try in the Coming Year
Sustainability is no longer just an idea CPG brands should try. It has become a must-have for companies to ensure a safer, cleaner environment.
Kevin Keating at PKG
What is the "EPR for Packaging" Movement and How Could It Impact Your CPG Brand?
The Extended Producer Responsibility (EPR) movement mandates that business owners pay fees related to the type and quantity of packaging they use for ...
Kevin Keating at PKG
The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy
CBD usage is on the rise. Products come in many forms and help treat numerous conditions.
Kevin Keating at PKG
Here's What You Need to Know About Compostable Packaging
Many customers prefer purchasing CPG products from companies that use compostable packaging. The market for compostable materials is growing ...
Kevin Keating at PKG
What is Front of Package Labeling and Why Should CPG Brands Care?
Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ...
Kevin Keating at PKG
How Can Cannabis Packaging Be More Sustainable?
Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products.
Kevin Keating at PKG
Why It Pays for CPG Brands to Choose Sustainable Packaging
There are many reasons to choose sustainable packaging for your CPG brand. These options reduce waste, are better for the environment, and increase ...
Kevin Keating at PKG
How Nostalgia Still Works as a CPG Packaging Design Strategy
Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ...
Kevin Keating at PKG
5 Examples of Some of the Most Innovative Packaging Materials
Using sustainable CPG packaging materials is now more important than ever. As more consumers become environmentally conscious, businesses strive to ...
Kevin Keating at PKG
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
Some of the Cannabis Packaging Compliance Requirements You Need to Know
The cannabis market is growing exponentially. In 2020, its value was $101.48 billion, a number that is expected to reach $297.51 billion by 2026.
Kevin Keating at PKG
Did You Know That Food Packaging Can Contain Allergens?
As a CPG brand, you know how important it is to take allergies into consideration when planning new products. Packaging is another aspect of equal ...
Kevin Keating at PKG
Customizable Packaging Kits Create the Ultimate Unboxing Experience
Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation.
Kevin Keating at PKG
6 Types of Legal Cannabis and CBD Packaging Options to Get Your Products Into the Hands of Customers
The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ...
Kevin Keating at PKG
Is Black the Right Color to Use in Your CPG Packaging?
The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional.
Kevin Keating at PKG
New Research Reveals How Eco-Friendly Shipping and Packaging Practices Impact Consumer Choices
Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ...
Kevin Keating at PKG
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