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Consumer First Insights

5 Benefits of Corrugated Packaging 5 Benefits of Corrugated Packaging Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ... Kevin Keating at PKG
5 Top Sustainable Materials for Packaging 5 Top Sustainable Materials for Packaging From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ... Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design The Importance and Evolution of 3D Packaging Design Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products. Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget Packaging Design Costs: Making the Most of a Small Budget CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ... Kevin Keating at PKG
Importance of Consistent Brand Packaging Importance of Consistent Brand Packaging Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ... Kevin Keating at PKG
Food Packaging Design Trends to Follow in 2023 Food Packaging Design Trends to Follow in 2023 Packaging design, like any other industry, regularly changes to meet consumer needs. Some trends are long-term, while others come and go. Kevin Keating at PKG
Retail-Ready Packaging: Best Practices for Quick and Effective Product Display Retail-Ready Packaging: Best Practices for Quick and Effective Product Display Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ... Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023 Innovative Packaging Ideas for Products in 2023 Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ... Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years How Packaging Design Will Change Over the Next 10 Years CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions. Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023 Environmentally Conscious Packaging Trends in 2023 More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ... Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them 5 Common Packaging Design Mistakes and How to Fix Them CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them. Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers Packaging That Can Boost Sales with Baby Boomers Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ... Kevin Keating at PKG
The Benefits of Using Custom Packing Tape for Your Packaging The Benefits of Using Custom Packing Tape for Your Packaging The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ... Kevin Keating at PKG
Recycled Ocean Plastic: Pack Your Products While Saving the Seas Recycled Ocean Plastic: Pack Your Products While Saving the Seas Plastic is used in a wide variety of products and CPG packaging. According to Condorferries, of the 300 million tons created each year, 50% is ... Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging Graphics and Images That Should Be Included on Your Packaging Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ... Kevin Keating at PKG
Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ... Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging The Best Shape(s) for Your Product Packaging The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest. Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid Packaging Materials Consumers Want You to Avoid Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ... Kevin Keating at PKG
5 Top Examples of Edible Packaging 5 Top Examples of Edible Packaging Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ... Kevin Keating at PKG
Top Packaging Design Ideas for Electronics Top Packaging Design Ideas for Electronics The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ... Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products Four Top Packaging Design Ideas for Food Products Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ... Kevin Keating at PKG
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