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Consumer First Insights

Three Ways Your Brand Can Let Numbers Do The Talking Three Ways Your Brand Can Let Numbers Do The Talking Levi Strauss & Co. has designated different fits of jeans with its trademarked numbers (501s, 514s, etc.) for years. Harkening back to Levi’s ... Kevin Keating at PKG
Wendy's Hot & Juicy New Look? As someone who used to make a habit of trying to "eat for the cycle"* at Wendy's with his high school buddies before basketball practice (where have ... Kevin Keating at PKG
Why Should Your Brand Why Should Your Brand "Follow" Pinterest? Consumers. The designer in me has always sought out inspiration from friends, colleagues, books and magazines. As the Internet continues to evolve, it feels ... Kevin Keating at PKG
The Brand Without a Product The Brand Without a Product Hipper-than-thou (Über-hip?) branding project “Hessian” is making the rounds on design blogs this week. What is Hessian? It’s whatever you want it to ... Kevin Keating at PKG
Summer Internship Available PKG, a West Loop-based branding and packaging design agency is looking for you, Intern-to-be. Especially if you can nod your head "Yep!" to the ... Kevin Keating at PKG
Girl Scouts Chocolate - Throwback Thursday Girl Scouts Chocolate - Throwback Thursday We don't always have the ability to talk about some of our previous work in our portfolio so in honor of Throwback Thursday and Valentine's Day we're ... Kevin Keating at PKG
Using Your Packaging To Delight Consumers Using Your Packaging To Delight Consumers Packaging is a great place to connect your brand with consumers as the only touchpoint they'll always interact with. One of our favorite ways to ... Kevin Keating at PKG
Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! A few weeks ago, I read a wonderful article at Slate.com about the diminishing use of clamshell packaging. "HUZZAH!" I yelled in my head. You know ... Kevin Keating at PKG
Differentiating Within Store Brand Packaging Differentiating Within Store Brand Packaging A few weeks ago, I stumbled upon an image of what I thought were three nearly identical Tesco Everyday Value brand spray cans. As I took a closer ... Kevin Keating at PKG
2013 American Package Design Award – Mueller's Pasta 2013 American Package Design Award – Mueller's Pasta While we love winning awards, we love developing packaging that sells too. I recently had a chance to see our Mueller's pasta design on-shelf in an ... Kevin Keating at PKG
Five Ways to Say “Fresh” Through Food Packaging Five Ways to Say “Fresh” Through Food Packaging Your consumers are just as conscious about your branding and marketing as you are. Is your packaging telling the right freshness story? Check out ... Kevin Keating at PKG
American Package Design Award - Colonial Bread American Package Design Award - Colonial Bread PKG worked with Sara Lee Bakery (now Bimbo Bakeries USA) to update the Colonial bread brand by taking it back to it's roots. In our initial research ... Kevin Keating at PKG
Pouch packaging offers convenience and portability Pouch packaging offers convenience and portability NASA may have ended the shuttle program, but space-age technology keeps popping up in the packaging world. Since the late 60s, astronauts have been ... Kevin Keating at PKG
News from Sara Lee Premium Meats We were excited today to see an exclusive video from National Provisioner debuting the refresh of Sara Lee Premium Meats. We were pleased to partner ... Kevin Keating at PKG
Much Ado About Something A friend brought me back this package from the Victoria & Albert Museum Store in London. Aside from a clever structure—the plastic blister ... Kevin Keating at PKG
Branding and Packaging That Sells Kevin Keating at PKG
Wanted: Freelance Proofreader Wanted: Freelance Proofreader Do you have what it takes? Wanted: Freelance proofreader for packaging design. Y'know...when we sat down to write this ad, we thought we would add ... Kevin Keating at PKG
Sara Lee Hearty & Delicious OPPORTUNITY Sara Lee® asked us to develop new packaging for its Hearty & Delicious® brand. Consumers told Sara Lee that its brand is too ... Kevin Keating at PKG
Tylenol - Using Structure to Improve Merchandising Tylenol - Using Structure to Improve Merchandising We were wandering the aisles of our local Costco the other day (I know, total madhouse during the holidays) when we came across this new Tylenol ... Kevin Keating at PKG
Creating a Billboard with Packaging Creating a Billboard with Packaging One of the best ways to gain more consumer attention on-shelf with your products is to unify multiple packages with the billboarding effect. If your ... Kevin Keating at PKG
Is Your Brand Clean and Modern, or Just Plain Generic? Is Your Brand Clean and Modern, or Just Plain Generic? Is it just us, or has every major logo update this year been eerily similar? A brand looking for a slick, simple update for the 21st century decides ... Kevin Keating at PKG
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