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Consumer First Insights

Sara Lee Hearty & Delicious OPPORTUNITY Sara Lee® asked us to develop new packaging for its Hearty & Delicious® brand. Consumers told Sara Lee that its brand is too ... Kevin Keating at PKG
Tylenol - Using Structure to Improve Merchandising Tylenol - Using Structure to Improve Merchandising We were wandering the aisles of our local Costco the other day (I know, total madhouse during the holidays) when we came across this new Tylenol ... Kevin Keating at PKG
Creating a Billboard with Packaging Creating a Billboard with Packaging One of the best ways to gain more consumer attention on-shelf with your products is to unify multiple packages with the billboarding effect. If your ... Kevin Keating at PKG
Is Your Brand Clean and Modern, or Just Plain Generic? Is Your Brand Clean and Modern, or Just Plain Generic? Is it just us, or has every major logo update this year been eerily similar? A brand looking for a slick, simple update for the 21st century decides ... Kevin Keating at PKG
Capturing the Capturing the "Coffee Moment" with Senseo There's a moment I experience when I take my first sip of coffee in the morning... a moment of relaxation, relief and satisfaction. The aroma of ... Kevin Keating at PKG
Hand crafted lettering inspiration found on Pinterest Hand crafted lettering inspiration found on Pinterest If you haven't checked out our Pinterest site you might not realize that we are avid collectors of inspiration. After years of tacking up magazine ... Kevin Keating at PKG
Sharpie Holiday Concepts Often times we have clients call on us to generate ideas to sell in new products to internal stakeholders or retail partners. We developed a few ... Kevin Keating at PKG
Webinar - The Power of a Brand Story We're hosting a webinar on Wednesday, December 5 and we'd love for you to join us. Jeff Dryfhout and I will be discussing the power of good brand ... Kevin Keating at PKG
Holiday Packaging I love walking into a retailer and finding our work on shelf. It's difficult to celebrate new design successes when months go by before products are ... Kevin Keating at PKG
How do you breathe new life into a classic brand? How do you breathe new life into a classic brand? We've had the pleasure of becoming pasta experts over the past year as we've worked with American Italian Pasta Company on the refresh of their ... Kevin Keating at PKG
Little Heroes Gene Smart™ Health came to us with a lofty goal, create a food product that is ready to eat and could help eliminate malnutrition among young ... Kevin Keating at PKG
Happy Halloween!! Here's a Fall Spotify music mix to get your sweet tooth ready for tonight's costumed festivities. Just a sweet little playlist concocted by the ... Kevin Keating at PKG
Happy Birthday To Us It's officially been one year since we launched PKG and wow, what a year it's been. In the past year we've been a bit busy. Kevin Keating at PKG
State Fair Brand Corn Dogs OPPORTUNITY The State Fair® Brand is the #1 corn dog in the U.S., so when this fun brand asked us to redesign its packaging, we warmed to the task ... Kevin Keating at PKG
Video - Who is PKG? Kevin Keating at PKG
Hostess Snacks The redesign of a classic! Interstate Bakeries presented us with the challenge of increasing shelf presence, unifying their brand architecture, and ... Kevin Keating at PKG
Jelly Belly Mystery Flavor During the Easter season Jelly Belly® finds its greatest competition against other jelly bean brands. So we created a mystery flavor promotion to ... Kevin Keating at PKG
Golden Grain OPPORTUNITY The Golden Grain brand faced an interesting conundrum—in the absence of a brand story, consumers had invented their own. The American ... Kevin Keating at PKG
Perdue Dry Rubbed Chicken PKG worked with our partners at Perdue to develop a new Dry Rub fresh chicken product for BJ's Wholesale Club. Putting an emphasis on character and ... Kevin Keating at PKG
Pivot Innovation CREATING A BRAND STORY FROM SCRATCH When one of our previous clients started a new brand strategy and innovation company, he asked us to create a ... Kevin Keating at PKG
Cobra Corn How do you introduce a distinctive ethnic product to a crowded US snack market? With bright colors, eye-catching graphics and hints of its exotic ... Kevin Keating at PKG
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