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Brand Positioning 101: Factors that Matter Brand Positioning 101: Factors that Matter Kevin Keating at PKG
The Thin Line: Using Cognitive Dissonance in Packaging Design The Thin Line: Using Cognitive Dissonance in Packaging Design Good packaging design requires an understanding of human psychology. Since that is true, those tasked with designing food and beverage packaging must ... Kevin Keating at PKG
Good Packaging: A Step towards Protecting Your Goods Good Packaging: A Step towards Protecting Your Goods In the present era, everyone is very concerned about their health. Good packaging is required not only for attracting customers and elevating the ... Kevin Keating at PKG
Online Shopping Trends Raise Need for Better Protective Packaging Online Shopping Trends Raise Need for Better Protective Packaging Online grocery shopping is an increasingly big deal. According to data from IBISWorld, online grocery sales are expected to increase 9.5 percent ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging when Form meets Function The Art and Science of Effective Food Packaging when Form meets Function In a typical supermarket, a shopper passes about 600 grocery items per minute. On the grocery shelf, competition for the attention of a consumer is ... Kevin Keating at PKG
Eco-Friendly Packaging: What Consumers Really Want Eco-Friendly Packaging: What Consumers Really Want Environmental consciousness, social responsibility, and sustainability are all hot button topics in consumer retail today. The real question is: do ... Kevin Keating at PKG
Getting Ready for the Revised FDA Food Label Getting Ready for the Revised FDA Food Label The FDA finalized major revisions to the nutrition label for food and beverages in May, 2016. The announcement, given by Michelle Obama, was received ... Kevin Keating at PKG
Clean Label Trend Continues. What Does It Mean for Food Packaging Design? Clean Label Trend Continues. What Does It Mean for Food Packaging Design? While there seems to be no clear consensus about what constitutes "clean label", the movement toward making products that qualify under the large ... Kevin Keating at PKG
5 Key Lessons Learned from the 2016 Pack Expo 5 Key Lessons Learned from the 2016 Pack Expo Chicago was abuzz with packaging innovation on November 6-9 this year, as it hosted approximately 50,000 attendees and more than 2,500 exhibits at ... Kevin Keating at PKG
Online Shopping Trends That Impact Food Packaging Design Online Shopping Trends That Impact Food Packaging Design There is no doubt about it. The way consumers purchase food is evolving. Whereas a mere decade ago, the concept of online grocery shopping was ... Kevin Keating at PKG
What's In a Name? The Science behind Product Naming What's In a Name? The Science behind Product Naming In Shakespeare's Romeo and Juliet, Juliet says to her young lover: "What's in a name? That which we call a rose by any other name would smell as ... Kevin Keating at PKG
Discover How Sustainable Packaging Is One Edible Wrap Away Discover How Sustainable Packaging Is One Edible Wrap Away While much is being done in the quest for truly sustainable packaging, perhaps the most eco-friendly option being considered is edible packaging. But ... Kevin Keating at PKG
Biodegradable Packaging Can Be a Good Fit for Your Brand Biodegradable Packaging Can Be a Good Fit for Your Brand For many years, food packaging design was judged on three basic factors: attractiveness to the consumer, safety for the consumer, and cost to the ... Kevin Keating at PKG
Why Less is More with Minimalist Packaging Design Why Less is More with Minimalist Packaging Design As the world around us becomes increasingly more complex, consumers show a marked preference for minimalist design in packaging. Simplicity trumps ... Kevin Keating at PKG
Consumer Centric Package Design: Why Perception Is Everything Consumer Centric Package Design: Why Perception Is Everything Psychologist Edward de Bono is quoted as saying: "Logic will never change emotion or perception." Recent findings of researchers at the Ghent ... Kevin Keating at PKG
3 Case Studies of Successful Brand Education Campaigns 3 Case Studies of Successful Brand Education Campaigns Brand education campaigns require strategic planning and a lot of creative thinking if you want to successfully educate your target audience and ... Kevin Keating at PKG
Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Greek philosopher Heraclitus is credited with saying: "There is nothing permanent except change." That sounds right, but it is really true in the ... Kevin Keating at PKG
The Latest Brand messaging and CPG trends The Latest Brand messaging and CPG trends Some elements of a strong brand message are timeless, but there are also quite a few moving parts when you are working in a world that is constantly ... Kevin Keating at PKG
Brand Design that Resonates with Your Target Audience Brand Design that Resonates with Your Target Audience It is said that clothes make the man. Similarly, the "clothes" or package design of your product can make or break it, sales-wise. TheBalance.com ... Kevin Keating at PKG
Authentic packaging design matters to millennials Authentic packaging design matters to millennials Kevin Keating at PKG
Is function the key you need to elevate packaging? Is function the key you need to elevate packaging? Kevin Keating at PKG
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