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Consumer First Insights

Recycled Ocean Plastic: Pack Your Products While Saving the Seas Recycled Ocean Plastic: Pack Your Products While Saving the Seas Plastic is used in a wide variety of products and CPG packaging. According to Condorferries, of the 300 million tons created each year, 50% is ... Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging Graphics and Images That Should Be Included on Your Packaging Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ... Kevin Keating at PKG
Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ... Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging The Best Shape(s) for Your Product Packaging The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest. Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid Packaging Materials Consumers Want You to Avoid Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ... Kevin Keating at PKG
5 Top Examples of Edible Packaging 5 Top Examples of Edible Packaging Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ... Kevin Keating at PKG
Top Packaging Design Ideas for Electronics Top Packaging Design Ideas for Electronics The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ... Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products Four Top Packaging Design Ideas for Food Products Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ... Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife Sustainable Packaging Ideas That Protect Wildlife Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ... Kevin Keating at PKG
The Biggest Packaging Trends We Could Witness in 2023 The Biggest Packaging Trends We Could Witness in 2023 2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ... Kevin Keating at PKG
5 Tips for Creating the Perfect Holiday Packaging Design 5 Tips for Creating the Perfect Holiday Packaging Design Custom branded packaging design enhances a consumer's experience by making unboxing the product that much more memorable. While this is important any ... Kevin Keating at PKG
What Specific Fonts and Colors Should You Consider for Your Packaging Design? What Specific Fonts and Colors Should You Consider for Your Packaging Design? Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ... Kevin Keating at PKG
5 Tips for Making Your Packaging Design More Surprising 5 Tips for Making Your Packaging Design More Surprising Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ... Kevin Keating at PKG
Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Vegans and veggie lovers make up a high percentage of consumers. According to Med Alert Help, the total number of vegans in the world as of January ... Kevin Keating at PKG
5 Ways to Spice Up Consumers' Unboxing Experiences 5 Ways to Spice Up Consumers' Unboxing Experiences Item unboxings have become popular experiences. Consumers enjoy watching videos of others removing CPG packaging and opening new products. According ... Kevin Keating at PKG
How to Implement Sustainable Packaging into Your Biggest Design Projects How to Implement Sustainable Packaging into Your Biggest Design Projects Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ... Kevin Keating at PKG
4 Ideas for Bulk Packaging Design 4 Ideas for Bulk Packaging Design Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ... Kevin Keating at PKG
How to Expand Your Audience with Effective Packaging Design How to Expand Your Audience with Effective Packaging Design Effective packaging design is useful for many reasons. It speaks to consumers about the product inside and showcases the individuality of your brand. Kevin Keating at PKG
Why 2023 Could Be the Era of Sustainable Packaging Why 2023 Could Be the Era of Sustainable Packaging Brands are under more pressure to implement sustainable CPG packaging. Per KW-Ecoplus, 68% of brands have publicly announced their intent to maintain ... Kevin Keating at PKG
Can Great Packaging Design Trump the Importance or Appeal of a Product? Can Great Packaging Design Trump the Importance or Appeal of a Product? Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand. Kevin Keating at PKG
How to Convey Multiple Messages Through Your Packaging How to Convey Multiple Messages Through Your Packaging Consumers make important buying decisions based on product messaging. If your product targets different markets, you will need to convey this in your ... Kevin Keating at PKG
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