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Consumer First Insights

Is Your Consumer Packaging E-Commerce-Ready? Is Your Consumer Packaging E-Commerce-Ready? The transition from consumer packaging designed for retail shelves to that designed for consumer doorsteps may seem straightforward. In reality, it ... Kevin Keating at PKG
Is Biodegradable Food Packaging Design in Your Future? Is Biodegradable Food Packaging Design in Your Future? Concern for environmental sustainability is growing as more consumers choose organic, vegetarian, and vegan products, often at least partly based on ... Kevin Keating at PKG
Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumers are more informed than ever about what goes into the products they consume, and consumer centric packaging design can be an important ... Kevin Keating at PKG
Exploring Manufacturer Challenges to Sustainable Packaging Design Exploring Manufacturer Challenges to Sustainable Packaging Design Sustainability in consumer packaging design is no longer considered a differentiator. That is because people expect the packaging for the things they ... Kevin Keating at PKG
Synesthetic Design and How It Applies to Packaging Synesthetic Design and How It Applies to Packaging The old aphorism says that you should not judge a book by its cover, yet humans often do exactly that. In fact, book manufacturers in recent years ... Kevin Keating at PKG
Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Innovative packaging design allows brands to make products more convenient, more appealing from store shelves, and safer. Flexible pouches in ... Kevin Keating at PKG
Plastic May Reign in America, but Europeans Prefer Glass! Plastic May Reign in America, but Europeans Prefer Glass! Manufactured glass has been around seemingly forever. While alternatives to glass jars and bottles did not exist until more recently, glass is still ... Kevin Keating at PKG
Packaging Design Optimization For Greater Sustainability Packaging Design Optimization For Greater Sustainability Balancing product protection with packaging sustainability requires different techniques with different retail channels. For brand owners, this ... Kevin Keating at PKG
Bioplastics Help Manufacturers Meet Packaging Sustainability Goals Bioplastics Help Manufacturers Meet Packaging Sustainability Goals In the classic 1967 movie The Graduate, Mr. McGuire famously recommends that Benjamin Braddock, Dustin Hoffman’s character, consider the plastics ... Kevin Keating at PKG
PMMI Report Highlights Current Consumer Packaging Design Priorities PMMI Report Highlights Current Consumer Packaging Design Priorities It is fortunate that supply chains are becoming shorter and technology is making advances in consumer packaging design, because consumers are ... Kevin Keating at PKG
Consumer Packaging Materials That Are Used the Most Consumer Packaging Materials That Are Used the Most While there are plenty of options in consumer packaging today, a few types dominate in consumer-facing products. Currently, PET bottles, plastic ... Kevin Keating at PKG
Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Flexible packaging is appearing on store shelves for an increasing number and variety of favorite consumer packaged goods. Everything from pet food ... Kevin Keating at PKG
How to Leverage Transparency in Package Design for Better Brand Positioning How to Leverage Transparency in Package Design for Better Brand Positioning The information age has given consumers more detailed information than ever about what goes into the products they buy. Brand positioning in today’s ... Kevin Keating at PKG
Reducing Food Waste through Best Practices in Sustainable Packaging Design Reducing Food Waste through Best Practices in Sustainable Packaging Design Nobody likes wasting food, but in some cases, it is all but unavoidable. Food waste is any raw or cooked food, whether solid or liquid, which is ... Kevin Keating at PKG
The Science of Intelligent Packaging Design The Science of Intelligent Packaging Design People may say, “It’s what’s inside that counts” to explain away a clumsily wrapped present, but anyone involved in packaging design knows what a ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Three: The Transparency Trend Adapting to Shifting Consumer Values Part Three: The Transparency Trend Unlike in decades past, brands cannot count on long-term customer loyalty based on name recognition and brand dominance alone. Today’s consumers want ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Food brands, manufacturers, and retailers are faced with unprecedented challenges in designing products and product packaging that reflect evolving ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Consumer values and beliefs have always evolved. Today, however, they do so far more rapidly than in the pre-internet era. The combination of ... Kevin Keating at PKG
5 Ways Wording on Food Packaging Impacts Recycling Rates 5 Ways Wording on Food Packaging Impacts Recycling Rates Food packaging design is about far more than containing food products until they are consumed. Most purchase decisions are determined in the store ... Kevin Keating at PKG
Sustainable Packaging and Composting: Complementary Planet-Saving Strategies Sustainable Packaging and Composting: Complementary Planet-Saving Strategies For several years, a common theme throughout the evolution of the food service packaging chain has been the increased emphasis on sustainability. ... Kevin Keating at PKG
Minimalist Packaging Design: The Art of Subtle Seduction Minimalist Packaging Design: The Art of Subtle Seduction Just as clothing fashions, car designs, and architectural styles can indicate the era from which they come, so can packaging design. A person can ... Kevin Keating at PKG
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