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Consumer First Insights

Who is the Who is the "Free-From" Shopper? Consumer's are not good at deciphering nutritional labels, but could benefit from seeing differentiating nutritional facts on your packaging. Kevin Keating at PKG
Inside General Mills new approach to innovation | Food Business News Inside General Mills new approach to innovation | Food Business News How does a almost 150 year old company continue to innovate like a start-up? By first engaging closely with their consumer. Kevin Keating at PKG
10 beverage packaging breakthroughs that get touchy-feely with consumers 10 beverage packaging breakthroughs that get touchy-feely with consumers Brands are raising the bar for the amount of interaction and engagement consumers have with their packaging. Kevin Keating at PKG
Consumer Survey: Paper-Based Packaging Best for Groceries Consumer Survey: Paper-Based Packaging Best for Groceries Although more products are being packaged in plastics throughout grocery stores, consumers still prefer purchasing paper and cardboard. Kevin Keating at PKG
Multi Packaging Solutions Installs CubeX Duo 3D Print System Multi Packaging Solutions Installs CubeX Duo 3D Print System Multi Packaging Solutions investment in 3D printing technologies could be a growing trend and lead to new options for packaging. Kevin Keating at PKG
An In-Depth Look at the World's Most Iconic Food Packaging An In-Depth Look at the World's Most Iconic Food Packaging Packaging can make or break the adoption of your product. While not quite as important as taste, the packaging a company chooses to use for a product ... Kevin Keating at PKG
4 design trends in ecommerce packaging There are 4 big design trends in packaging that could leave companies behind if they don't adjust to the new environments. Kevin Keating at PKG
Bans don't work, but they do prompt change New regulations going into effect might not focus on the problems but they will enact movement throughout the industry. Kevin Keating at PKG
Packaging that doesn't have much information on the back of it is 'more Apple than Microsoft' Customers are now shopping every week and are looking for a product with minimal waste. Packagers need to innovate with their customers. Kevin Keating at PKG
These amazing food packaging ideas could massively reduce landfill 3 Concept packaging ideas that opens a new world for packaging and sustainability. Kevin Keating at PKG
Apple's Jony Ive opens up about Steve Jobs, packaging design and his obsession with cars -- AppAdvice How did Jobs and Ive use their passion for design to turn a computer company into a design and packaging design power house. Kevin Keating at PKG
Three Steps for Creating What Consumers Want How do you take customer feedback and research and turn into actionable change to create the perfect packaging. Kevin Keating at PKG
How Product Packaging Influences Buying Decisions [Infographic] From first impressions to assumptions about your product all from how you decide to package. Kevin Keating at PKG
E-cigarettes not immune to calls for marketing and package design restrictions E-Cigarettes are being bombarded with calls for marketing and packaging restrictions. This could spill over into larger sweep of packaging ... Kevin Keating at PKG
The packaging bump that could cut a 4m tonne mountain of UK food waste A new packaging feature that changes shape as the product ages, allows for consumers to have a better idea of the freshness of their food, and saving ... Kevin Keating at PKG
Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University Digital marketing is still one of the most effective and efficient ways to reach a large audience, but consumers do not want to be bombarded every ... Kevin Keating at PKG
Restaurants scramble after New York bans foam packaging In July 2015, New York restaurants will be banned from using one-time-use foam packaging. In the next six months, these restaurants will be searching ... Kevin Keating at PKG
Better Than Plastic? Chitosan Touted as Alternative for Food Packaging Plastic has long been king of the packaging industry, however there is a new alternative. Chitosan is a packaging made from recycled crustacean ... Kevin Keating at PKG
Awesome Beer Cans Show the Pantone Color of the Brew That's Inside Many products now we are unable to package in a way to give the customer an actual view the contents. An old but relevant strategy is to simply make ... Kevin Keating at PKG
Aseptic packaging stirs up the beverage business Beverages have been hot-filled for most of recent history, but that is quickly changing. With the newer high-acid aseptic packaging, beverages have a ... Kevin Keating at PKG
Putting a green twist on food packaging Putting a green twist on food packaging Just like other industries, packaging is going green and breaking the dependence on oil based plastics and materials. Kevin Keating at PKG
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