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Consumer First Insights

Bread packaging is far from 'smart' Bread packaging is far from 'smart' There are hundreds if not thousands of products that could be improved with better packaging. Bread is certainly one of them. Most bread packaging ... Kevin Keating at PKG
Doctors, NGOs back decision to ban plastic packaging of liquid drugs Doctors, NGOs back decision to ban plastic packaging of liquid drugs India's central government has proposed a ban on all PET to contain liquid pharmaceuticals, citing issues with temperature and leaching. This could ... Kevin Keating at PKG
Ageless and timeless: packaging for boomers Ageless and timeless: packaging for boomers Baby Boomers are trying to stay on top of trends even as they enter their so-called “twilight years” and are needing more medical and health related ... Kevin Keating at PKG
Does See-Through Packaging Really Boost Sales? Does See-Through Packaging Really Boost Sales? Clear packaging can make products look fresher and less artificial, but some products are best not seen on the shelf. Kevin Keating at PKG
Energy drink plus glow stick Energy drink plus glow stick When your product is targeted at a specific audience, packaging can be the key to success. For example, the WhiteWater energy drink targeted ... Kevin Keating at PKG
Natural Radiance & Dramatic Appeal Structural Designs Natural Radiance & Dramatic Appeal Structural Designs Packaging manufacturer, FiberMark, released its innovative new portfolio of folding carton, turned-edge and bag stock products specifically ... Kevin Keating at PKG
Waste-free Willy Wonka packaging is coming, but are consumers ready for it? Waste-free Willy Wonka packaging is coming, but are consumers ready for it? Packaging is always evolving and the environmental impact of packaging is coming to the forefront. WikiFoods will soon be releasing it's edible ... Kevin Keating at PKG
Upping the Ante on Luxury Packaging Packaging is a major factor in a customer's perception of a product. Everything from Typestyle, color, and patterns can drastically effect how your ... Kevin Keating at PKG
Fi-Cell Bottle Technology Now Available in the U.S. Fi-Cell Bottle Technology Now Available in the U.S. The newest PET bottles are now available in the US. The new technology, which creates an almost perfectly smooth inner wall, creates a much better ... Kevin Keating at PKG
In-Mold Labeling and Digital Watermarking In-Mold Labeling and Digital Watermarking SussexIM is pushing the boundaries of packaging in a fast paced world. Their new in-mold labeling and digital water marking can have incredible ... Kevin Keating at PKG
Agr Introduces New Capability in its Pilot Profiler System Agr Introduces New Capability in its Pilot Profiler System Agr's Profiler system has launched their new features. The update measures bottle thickness while being molded, eliminating the necessity for any ... Kevin Keating at PKG
Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Similar to Coca-Cola releasing cans with over 250 names in their "Share a Coke" campaign, Diet Coke is following suit. The new campaign uses an ... Kevin Keating at PKG
Spectra Packaging Helps Hillfarm Oils Keep it Local Spectra Packaging Helps Hillfarm Oils Keep it Local Smaller companies and retailers are putting a bigger emphasis on keeping manufacturing local. Many options have been tested such as Spectra using ... Kevin Keating at PKG
Added sugar and portion rules updates could impact formulas, packaging With the FDA's public comment period ended, there could be labeling standard changes coming relatively soon. The FDA proposal is expected to change ... Kevin Keating at PKG
Capture the breakfast crowd With the majority of consumers in agreement that breakfast is the most important meal of the day, few people consistently eat a morning meal. This is ... Kevin Keating at PKG
Toleriane Ultra Skincare in Bag-in-Bottle System Toleriane Ultra Skincare in Bag-in-Bottle System Toleriane released their new lotion in a unique bag-in-bottle system. The container uses an airless pump bottle, a copolyester, and an inner product ... Kevin Keating at PKG
Branding New Product Sensations in Exciting Ways Branding New Product Sensations in Exciting Ways With health trends continuously getting bigger, water is still trying to find its spot in the market. In the 1980's, bottled water was a uncommon, ... Kevin Keating at PKG
Evian unveils Evian unveils "naturally playful" limited-edition bottle by KENZO Evian and KENZO have teamed up to create a limited-edition bottle. The playful patterns are in support of KENZO's "No Fish No Nothing" campaign to ... Kevin Keating at PKG
Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs Redken offers a new packaging for two new hair color products. Each package contains two separate formulas that can be set to six different settings ... Kevin Keating at PKG
Unilever hopes Crush will start a love affair Unilever hopes Crush will start a love affair With ice tea and the Lipton brand already being immensely popular throughout South East Asia, Unilever and Lipton have teamed up for a new way for ... Kevin Keating at PKG
Designing Packaging for Baby Boomers Designing Packaging for Baby Boomers The aging baby boomers are controlling more of America's wealth, and packaging for this market should reflect that. Poor eye sight and difficulty ... Kevin Keating at PKG
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