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Consumer First Insights

Can you tell Can you tell "Monterey Jill" Reduced Fat Cheese Is For Women? Lucerne released a counterpart to its Monterey Jack product called "Monterey Jill." Some critics found it mildly sexist because the product is geared ... Kevin Keating at PKG
The Traditional Purchase Funnel Is Kaput The Traditional Purchase Funnel Is Kaput Consumers are overwhelmed by choice and with the continued evolution of technology, making purchase decisions in new ways. Understanding that the ... Kevin Keating at PKG
Our Favorite Photographers - Pohuski Studios Our Favorite Photographers - Pohuski Studios One of the best parts of our job is often the ability to work with other talented people and at the top of our list are some of our favorite ... Kevin Keating at PKG
Six Trends That Will Shape Consumer Behavior This Year Six Trends That Will Shape Consumer Behavior This Year As brands need to work hard to meet consumer demands and expectations, understanding how their behavior is changing and adapting to new technologies ... Kevin Keating at PKG
Food Trends: Shaping the Way Americans Eat Food Trends: Shaping the Way Americans Eat Understanding the mega-trends happening on the American dinner table can help your brand develop new products and adapt to the changing times. Kevin Keating at PKG
U.S. Food Labels to Get First Update by FDA in 21 Years U.S. Food Labels to Get First Update by FDA in 21 Years US food companies should expect to see labelling law changes soon from the FDA. The government may soon be revamping the "Nutrition Facts" label in ... Kevin Keating at PKG
Effectively Marketing To Moms Effectively Marketing To Moms With women still making 85% of household purchase decisions it's important to understand what's working to market to today's mom. Kevin Keating at PKG
Packaging As Important As Preference When It Comes To Picking Snacks Packaging As Important As Preference When It Comes To Picking Snacks New research shows that eye-catching design through packaging and branding is as important as consumer preference. Packaging and visual cues have a ... Kevin Keating at PKG
A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now Are you truly engaging with your consumers on social media? Maybe it's time to let your brand be a little bit silly in order to bring your brand ... Kevin Keating at PKG
General Mills Drops GMOs from Original Cheerios After Consumer Outcry General Mills Drops GMOs from Original Cheerios After Consumer Outcry We've noticed some momentum with food CPG companies bowing to pressure from active consumers. First Kraft removes artificial food dyes from their Mac ... Kevin Keating at PKG
The Limits Of Marketing The Limits Of Marketing Perception is reality to most consumers which is why we believe so strongly in a consumer first process. Understanding how consumers perceive your ... Kevin Keating at PKG
5 Ways to Say 'Humbug' to Wasteful Packaging 5 Ways to Say 'Humbug' to Wasteful Packaging It's that time of year ago when parents and consumers across the world lambast packaging designers for making packaging hard to open. Over-packaging, ... Kevin Keating at PKG
5 Packaging Trends for the Future 5 Packaging Trends for the Future As 2013 comes to a end, what trends will affecting CPG packaging going into the new year? POPSOP has some predictions... Kevin Keating at PKG
What's the package of the future and why? What's the package of the future and why? With more CPG products expanding into flexible packaging, consumers are becoming accustomed to the lightweight, space saving structures. Kevin Keating at PKG
Guard Your Brand Credibility Guard Your Brand Credibility Are you selling a brand story or a brand fairytale? Mark Di Somma discusses the basis of every brand story as honesty and not wishful thinking to ... Kevin Keating at PKG
Is your brand guilt-free? The new perspective is here to stay Is your brand guilt-free? The new perspective is here to stay Nobody wants to feel guilty and yet the consumption race is putting consumers into a state of anxiety about their decisions. Can your brand's honesty ... Kevin Keating at PKG
Courting the Costco Shopper Courting the Costco Shopper "Discovering new products and exploring Costco's unique portfolio is key to the shopping experience." Kevin Keating at PKG
Keys To Breakthrough Brand Messaging Keys To Breakthrough Brand Messaging "Presence, top of mind, awareness – whatever you want to call it – is a far cry from being interesting. Impressions mean nothing if brands fail to ... Kevin Keating at PKG
Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014 Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014 CPGs need to amp up their mobile activation and social media efforts in 2014 to keep up with consumers. With at least 1/3 of consumers utilizing ... Kevin Keating at PKG
Lean In Towards Men: The Other Half Of The Shopper Market Lean In Towards Men: The Other Half Of The Shopper Market As the number of male shoppers continues to rise, your brand might need to bridge the gap to gender-neutral marketing OR find a way to communicate ... Kevin Keating at PKG
How Bar Codes Can Help Your Packaging Win How Bar Codes Can Help Your Packaging Win We've seen a lot of creative barcodes in the packaging world the past few years (like this post from Demilked shows). Brands are utilizing what once ... Kevin Keating at PKG
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