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Kevin Keating at PKG

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Why Brand Consistency Matters in the Age of E-Commerce

Posted by Kevin Keating at PKG on May 08, 2019 in branding, food packaging

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

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The Fourth Dimension: Challenges and Opportunities for Food Packaging Design

Posted by Kevin Keating at PKG on May 01, 2019 in packaging design

Packaging design can be thought of in dimensions.

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Demand for Biodegradable Food Packaging Expected to Explode by 2023

Posted by Kevin Keating at PKG on April 24, 2019 in packaging

Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.

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Top 6 Logo Design Trends for 2019

Posted by Kevin Keating at PKG on April 17, 2019 in branding

Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. 

A logo identifies your brand and differentiates it from the competition, so the work that goes into its design has to account for multiple branding attributes such as who the target audience is, the industry as a whole, and new design trends. 

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Should You Use the Word 'Natural' on Your Packaging?

Posted by Kevin Keating at PKG on April 10, 2019 in food packaging

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

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Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Posted by Kevin Keating at PKG on April 04, 2019 in food packaging

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

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Transparency is Essential in Product Packaging Design -- Here's Why

Posted by Kevin Keating at PKG on March 27, 2019 in food packaging

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

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The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

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PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?

Posted by Kevin Keating at PKG on March 13, 2019 in Sustainability, packaging design

Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.

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Glass Jars Are Making a Comeback -- Here's Why

Posted by Kevin Keating at PKG on March 07, 2019 in package design

Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early 1600s. Glass as a container for foods and beverages is ideal even in the 21st century, when countless other container options are available.

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