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Consumer First Insights
8 Steps to Managing the CPG Packaging Development Process
Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ...
Kevin Keating at PKG
How to Keep Up With FDA Nutrition Label Changes
There are good news and bad news in FDA labeling requirements for 2021. First, labeling requirements haven’t changed drastically in two decades, ...
Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging
Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ...
Kevin Keating at PKG
CPG Packaging and Label Considerations for Cold Environments
As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ...
Kevin Keating at PKG
What Studies Show About How Packaging Attracts Consumers
It’s an understatement to say that CPG packaging plays a role in consumer decision-making during the buying process. Packaging is that eye-catching ...
Kevin Keating at PKG
How Is Packaging Different for Retail vs. Online Stores?
2020 created some challenges for CPG packaging as many brands moved quickly to optimize their e-commerce offerings during the COVID-19 crisis. Fast ...
Kevin Keating at PKG
How Digital Printing Has Revolutionized the CPG Packaging Industry
It’s fair to say that digital printing has revolutionized CPG packaging. An entire industry benefited from the time and cost savings associated with ...
Kevin Keating at PKG
New Sustainability Study Reveals Consumer's Views on Packaging
Like the rest of the business world this year, CPG packaging is in the throes of big change. Global consulting firm McKinsey tracked some of these ...
Kevin Keating at PKG
What Are Some of the Megatrends in Packaging Beyond COVID-19?
McKinsey recently released a study about the ongoing shifts in the packaging industry. Here are some of the trends that the research firm sees in the ...
Kevin Keating at PKG
How Can Consumer Pressure Influence CPG Packaging Choices?
Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ...
Kevin Keating at PKG
Mobile Friendly Package Images for E-commerce
A picture is worth a thousand words, so CPG packing designers are trying to eliminate secondary information while making key graphical elements stand ...
Kevin Keating at PKG
Exploring the Latest Material Trends in Flexible Packaging
Flexible packaging will expand as a go-to design strategy in the coming years. The world is increasingly embracing sustainability in all things, ...
Kevin Keating at PKG
Here's Why Stand-Up Pouches Are An Emerging Packaging Trend
When it comes to displaying your CPG product, stand-up pouches are revolutionary. Here is what you need to know about this type of packaging and how ...
Kevin Keating at PKG
What Are the Pros and Cons of Using Piggyback Labels?
Kevin Keating at PKG
What to Do If a Packaging Error Forces a Recall
Around 400 products are recalled every year by the Consumer Product Safety Commission (CPSC). Food Safety magazine calls product recalls “the food ...
Kevin Keating at PKG
5 Common Packaging Errors and How to Fix Them
CPG packaging mistakes happen. In retrospect, it may be a humorous story to share at a party, but at the time, it's probably nothing to laugh about. ...
Kevin Keating at PKG
Top 4 Green Packaging Trends to Watch in the Coming Year
Like many other industries, packaging companies are evolving. From packaging design to more efficient technologies, these businesses are continually ...
Kevin Keating at PKG
Plastic Pollution in Oceans Set to Explode Over the Next Two Decades
Kevin Keating at PKG
What Would a Reusable Packaging Initiative Look Like for CPG Brands?
One of the most significant changes in CPG packaging trends over the past decade is the growing demand from consumers to create sustainability in our ...
Kevin Keating at PKG
Explore These Packaging Conferences (Many Virtual) for the Rest of 2020
Thanks to the COVID-19 pandemic, it’s been a rocky year for CPG packaging conferences—and any other on-site events for that matter. How the packing ...
Kevin Keating at PKG
How Thermal Technology is Revolutionizing Product Labels
Thermal printing for CPG packaging is making a big splash. The technology is portable, and you can create higher quality packaging labels faster than ...
Kevin Keating at PKG
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