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Consumer First Insights

Recognizing Consumer Food Guilt Recognizing Consumer Food Guilt Over the past few years and months we've talked to a lot of consumers in focus groups, online studies, and one-on-one interviews. Regardless of ... Kevin Keating at PKG
Is package design the climax of your brand story? Is package design the climax of your brand story? When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth’. Kevin Keating at PKG
Links For A Monday Links For A Monday What are we reading, what are we sharing? Another entry in our series Links For A Monday brings you some of our most-shared or most-talked about ... Kevin Keating at PKG
Walmart Tests Neo-GenericBasic Private Brand: Price First Walmart Tests Neo-GenericBasic Private Brand: Price First Is Walmart taking us back to the land of generic brands in an attempt to create a value play below "Great Value"? As the #1 retailer in the world ... Kevin Keating at PKG
The Science Of A Great Subway Map The Science Of A Great Subway Map While researchers at MIT have used their new vision science "Mongrel" technology to analyze how people view maps/wayfairing...I can't help but think ... Kevin Keating at PKG
Why Great Insight is Crucial to Great Design Why Great Insight is Crucial to Great Design Consumer insights play a crucial role when developing great design. Only by understanding the consumer need can designers create brands, packaging or ... Kevin Keating at PKG
Truckstop Design Round-Up Truckstop Design Round-Up Like a kid in a candy store. That's what it's like to be a hungry packaging designer in a truck stop. Aisles and aisles of packaging competing in an ... Kevin Keating at PKG
7-11 Rebrands To Target Health-Conscious Millennials 7-11 Rebrands To Target Health-Conscious Millennials So you keep hearing about the need to speak to the millennial audience? 7-11 has found a way to do just that with their new concept in NYC. This ... Kevin Keating at PKG
Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? Will "smart shelf" technology change consumer shopping behavior for Mondelez? Only time will tell... Kevin Keating at PKG
Infographic: How Consumers Are Weathering the Financial Storm Infographic: How Consumers Are Weathering the Financial Storm American consumers were aware of the looming debt ceiling crisis, which is clearly impacting their approach to grocery shopping. Kevin Keating at PKG
How to Write Brand Stories that Build Emotional Connections How to Write Brand Stories that Build Emotional Connections Learn the four key steps used by the world's most powerful brands to writing brand stories that evoke emotions and build brand trust. Kevin Keating at PKG
Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz Great brand awareness doesn't matter when your packaging doesn't attract consumers on shelf. Kevin Keating at PKG
Five Ways to Improve Your Creative Agency Relationship Five Ways to Improve Your Creative Agency Relationship Do you know what it takes to get excellent work from your creative partners? Great design begins with strong client & agency relationships. It’s ... Kevin Keating at PKG
Why Authenticity Is Key for Marketing on Social Media Why Authenticity Is Key for Marketing on Social Media Authenticity is key for brands on social media. In order to translate your brand story into real engagement with consumers, it needs feel and BE ... Kevin Keating at PKG
FITCH reveals Gen Z's FITCH reveals Gen Z's "Five-point path to purchase" Are you marketing your products to today's teenagers? You need to understand their behavior and purchase drivers on their 5 point path to purchase. Kevin Keating at PKG
4 Ways This Big Brand Blew It on Twitter 4 Ways This Big Brand Blew It on Twitter A lot of brands are "listening to the need" on social media like Twitter to try and engage new consumers... but are they doing it right? Your brand ... Kevin Keating at PKG
Why Agencies and Brands Need to Embrace True Storytelling Why Agencies and Brands Need to Embrace True Storytelling We are not the only marketers screaming from the rooftops about the power of a brand story. Jon Hamm weighs in on how brand stories can engage ... Kevin Keating at PKG
Today's Man Goes Grocery Shopping Today's Man Goes Grocery Shopping Traditional gender roles continue to blur as more men will handle the grocery shopping to help out around the house with at least 47% of men are ... Kevin Keating at PKG
Consumers say...Make it easy! Consumers say...Make it easy! We've been hearing quite a bit lately about the need to create easier-to-open consumer packaging. We've expressed our thoughts about the clamshell ... Kevin Keating at PKG
How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars Providing consumers products that create a connection between health and sustainability can be a sweet spot for eco-conscious consumers. Kevin Keating at PKG
Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat CPG innovation is proving that texture is almost as important as taste for new products like Doritos Jacked, Chips Ahoy! Chewy Gooey or Mamma Chia Kevin Keating at PKG
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