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"WeListen" Blog
CPG
Packaging Design Trends That Could Last Into 2023
CPG packaging helps you connect with consumers while sharing your brand message. Knowing which packaging design trends work is crucial to remaining ...
Kevin Keating at PKG
How to Simplify the Message Your Packaging Conveys
There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ...
Kevin Keating at PKG
Sustainable Packaging: How Much Does It Really Cost?
The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ...
Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands
Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ...
Kevin Keating at PKG
How Can CPG Brands Reduce Waste Through Packaging?
Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs.
Kevin Keating at PKG
How Your CPG Brand's Packaging Can Integrate With Smartphones
Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ...
Kevin Keating at PKG
How Are Packaging Companies Dealing With a Global Supply Squeeze?
The demand for CPG products has soared over the past several years. More customers are shopping online than ever before, which increases the need for ...
Kevin Keating at PKG
CPG Packaging Trends to Watch in 2022
The right CPG packaging design enhances the shopper experience. It delivers a positive sales message by prompting consumers to buy the product based ...
Kevin Keating at PKG
5 Sustainable Packaging Strategies Your CPG Brand Can Try in the Coming Year
Sustainability is no longer just an idea CPG brands should try. It has become a must-have for companies to ensure a safer, cleaner environment.
Kevin Keating at PKG
What is Front of Package Labeling and Why Should CPG Brands Care?
Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ...
Kevin Keating at PKG
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
Is Black the Right Color to Use in Your CPG Packaging?
The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional.
Kevin Keating at PKG
What Are Post Consumer Recycled Materials and Should CPG Brands Use Them?
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021
The United States packaging industry will experience a lot of change over the next several years. Experts predict a compound annual growth rate ...
Kevin Keating at PKG
How Does Countertop Display Packaging Influence CPG Sales?
Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ...
Kevin Keating at PKG
How a New Solution Promises to Deliver Food Transparency Across the CPG Supply Chain (Part 2 of 2)
Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information?
Kevin Keating at PKG
What Are Some of the Biggest CPG Subscription Packaging Trends?
More people are subscribing to services to have CPG products sent directly to their homes. This convenient method of receiving goods continues to ...
Kevin Keating at PKG
Labeling Rules for CPG Brands Selling HPP Juice
High-pressure products (HPP) juice is considered a specialized product. Because of this, the verbiage you use on your labels is essential.
Kevin Keating at PKG
5 Simple Ways Your CPG Brand Can Lower Packaging Costs
Your CPG packaging should stand out and be effective. It should add value without eroding cost margins.
Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging
Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ...
Kevin Keating at PKG
CPG Packaging and Label Considerations for Cold Environments
As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ...
Kevin Keating at PKG
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