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"WeListen" Blog
Top 10 trends in 2024 for grocery product packaging design
Introduction The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the ...
Kevin Keating at PKG
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ...
Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
Introduction
Kevin Keating at PKG
Elevate Your Brand: How Unique Packaging Makes All the Difference
Introduction
Kevin Keating at PKG
Portion Perfection: How Packaging Can Aid in Portion Control
How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ...
Kevin Keating at PKG
The Appeal of Visibility in Packaging Design
Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ...
Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ...
Kevin Keating at PKG
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ...
Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences
Introduction
Kevin Keating at PKG
The Impact of Easy-to-Open Packaging Design
Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ...
Kevin Keating at PKG
Less is More: How Simplified Packaging Design Appeals to Health-Conscious Consumers
Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ...
Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector
Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ...
Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging
Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ...
Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market
What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers?
Kevin Keating at PKG
5 Most Common Packaging Types in 2023
Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ...
Kevin Keating at PKG
Best Practices for Packaging for E-Commerce
Packaging for consumer packaged goods, or CPG packaging, is a key part of any ecommerce business. It’s what protects the products that you sell and ...
Kevin Keating at PKG
5 Benefits of Corrugated Packaging
Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ...
Kevin Keating at PKG
5 Top Sustainable Materials for Packaging
From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ...
Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design
Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products.
Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget
CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ...
Kevin Keating at PKG
Importance of Consistent Brand Packaging
Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ...
Kevin Keating at PKG
Food Packaging Design Trends to Follow in 2023
Packaging design, like any other industry, regularly changes to meet consumer needs. Some trends are long-term, while others come and go.
Kevin Keating at PKG
Retail-Ready Packaging: Best Practices for Quick and Effective Product Display
Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ...
Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023
Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ...
Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years
CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions.
Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023
More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ...
Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them
CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them.
Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers
Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ...
Kevin Keating at PKG
The Benefits of Using Custom Packing Tape for Your Packaging
The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ...
Kevin Keating at PKG
Recycled Ocean Plastic: Pack Your Products While Saving the Seas
Plastic is used in a wide variety of products and CPG packaging. According to Condorferries, of the 300 million tons created each year, 50% is ...
Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging
Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ...
Kevin Keating at PKG
Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas
CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ...
Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging
The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest.
Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid
Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ...
Kevin Keating at PKG
5 Top Examples of Edible Packaging
Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ...
Kevin Keating at PKG
Top Packaging Design Ideas for Electronics
The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ...
Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products
Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ...
Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife
Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ...
Kevin Keating at PKG
The Biggest Packaging Trends We Could Witness in 2023
2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ...
Kevin Keating at PKG
5 Tips for Creating the Perfect Holiday Packaging Design
Custom branded packaging design enhances a consumer's experience by making unboxing the product that much more memorable. While this is important any ...
Kevin Keating at PKG
What Specific Fonts and Colors Should You Consider for Your Packaging Design?
Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ...
Kevin Keating at PKG
5 Tips for Making Your Packaging Design More Surprising
Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ...
Kevin Keating at PKG
Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling
Vegans and veggie lovers make up a high percentage of consumers. According to Med Alert Help, the total number of vegans in the world as of January ...
Kevin Keating at PKG
5 Ways to Spice Up Consumers' Unboxing Experiences
Item unboxings have become popular experiences. Consumers enjoy watching videos of others removing CPG packaging and opening new products. According ...
Kevin Keating at PKG
How to Implement Sustainable Packaging into Your Biggest Design Projects
Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ...
Kevin Keating at PKG
4 Ideas for Bulk Packaging Design
Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ...
Kevin Keating at PKG
How to Expand Your Audience with Effective Packaging Design
Effective packaging design is useful for many reasons. It speaks to consumers about the product inside and showcases the individuality of your brand.
Kevin Keating at PKG
Why 2023 Could Be the Era of Sustainable Packaging
Brands are under more pressure to implement sustainable CPG packaging. Per KW-Ecoplus, 68% of brands have publicly announced their intent to maintain ...
Kevin Keating at PKG
Can Great Packaging Design Trump the Importance or Appeal of a Product?
Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand.
Kevin Keating at PKG
How to Convey Multiple Messages Through Your Packaging
Consumers make important buying decisions based on product messaging. If your product targets different markets, you will need to convey this in your ...
Kevin Keating at PKG
Sustainable Packaging Trends of 2022
Sustainable packaging design is highly valued by today’s consumers. Many brands recognize this and seek to provide options that are completely ...
Kevin Keating at PKG
How Inflation Affects the Packaging Design Industry
Inflation affects every part of a product from manufacturing to sales. High supply chain costs and shortages of materials create obstacles in ...
Kevin Keating at PKG
How to Keep Your Packaging Design Fresh During a Recession
A recession puts your finances and business at risk. All costs are impacted, including those associated with your product and its packaging.
Kevin Keating at PKG
How Packaging Design Has Changed in the Last Decade
The packaging industry is constantly evolving to meet the needs of consumers. This means adopting new packaging design trends that promote growth.
Kevin Keating at PKG
Packaging Design Trends That Could Last Into 2023
CPG packaging helps you connect with consumers while sharing your brand message. Knowing which packaging design trends work is crucial to remaining ...
Kevin Keating at PKG
How to Simplify the Message Your Packaging Conveys
There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ...
Kevin Keating at PKG
Sustainable Packaging: How Much Does It Really Cost?
The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ...
Kevin Keating at PKG
Why Regularly Updating Your Brand Is So Important
How you package your brand is just as important as the quality of the product inside. Arca.com suggests 70% of consumers form impressions of a brand ...
Kevin Keating at PKG
Looks and Logos: 6 Dos and Don'ts to Properly Establish Both
The right packaging design requires a balance between what you should and should not include. Your logo and the appearance of your CPG packaging will ...
Kevin Keating at PKG
5 Tips for Startups Looking to Create Their First Product Packages
When starting out, you may want to throw everything into your packaging design. This can be tempting when you look at the different ways other ...
Kevin Keating at PKG
4 Examples of Failed Packaging Design
Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ...
Kevin Keating at PKG
6 Essential Elements of Effective Packaging Design
The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ...
Kevin Keating at PKG
How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design
72% of consumers say packaging design influences their purchasing decisions.
Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging
56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention.
Kevin Keating at PKG
6 Brands That Have Limited Their Use of Plastics to Create Environmentally Friendly Packaging
The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ...
Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs
Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ...
Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials
Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ...
Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand?
A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ...
Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience?
Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ...
Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging
Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ...
Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands
Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ...
Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging
Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ...
Kevin Keating at PKG
Learn How Packaging Design Can Promote Smart Consumer Habits
Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ...
Kevin Keating at PKG
5 Tips for Creating the Most Attractive CPG Packaging
Package design is one of the most important components of marketing a product. It is what makes a first impression on customers.
Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option?
Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ...
Kevin Keating at PKG
PepsiCo Has Set Some Aggressive Packaging Sustainability Goals
PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ...
Kevin Keating at PKG
What is Camouflage Packaging and Should Your CPG Brand Try It?
Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ...
Kevin Keating at PKG
What Are Some Options for Reusable Packaging?
There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used.
Kevin Keating at PKG
Don't Get Sued Over Poor CPG Labeling Practices
Accurate food labeling on your CPG packaging is essential. Customers need to know what’s in the products they buy. The laws and regulations governing ...
Kevin Keating at PKG
5 Challenges That Packaging Companies Are Facing in 2022
The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ...
Kevin Keating at PKG
How Can CPG Brands Reduce Waste Through Packaging?
Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs.
Kevin Keating at PKG
Designing Cannabis Packaging That Reflects Your Brand's Voice
Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ...
Kevin Keating at PKG
How Your CPG Brand's Packaging Can Integrate With Smartphones
Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ...
Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging?
Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ...
Kevin Keating at PKG
How Are Packaging Companies Dealing With a Global Supply Squeeze?
The demand for CPG products has soared over the past several years. More customers are shopping online than ever before, which increases the need for ...
Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands?
Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ...
Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022
Packaging conferences are the perfect networking opportunity for CPG brands. They provide many ways to connect with other professionals in your ...
Kevin Keating at PKG
CPG Packaging Trends to Watch in 2022
The right CPG packaging design enhances the shopper experience. It delivers a positive sales message by prompting consumers to buy the product based ...
Kevin Keating at PKG
5 Sustainable Packaging Strategies Your CPG Brand Can Try in the Coming Year
Sustainability is no longer just an idea CPG brands should try. It has become a must-have for companies to ensure a safer, cleaner environment.
Kevin Keating at PKG
What is the "EPR for Packaging" Movement and How Could It Impact Your CPG Brand?
The Extended Producer Responsibility (EPR) movement mandates that business owners pay fees related to the type and quantity of packaging they use for ...
Kevin Keating at PKG
The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy
CBD usage is on the rise. Products come in many forms and help treat numerous conditions.
Kevin Keating at PKG
Here's What You Need to Know About Compostable Packaging
Many customers prefer purchasing CPG products from companies that use compostable packaging. The market for compostable materials is growing ...
Kevin Keating at PKG
What is Front of Package Labeling and Why Should CPG Brands Care?
Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ...
Kevin Keating at PKG
How Can Cannabis Packaging Be More Sustainable?
Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products.
Kevin Keating at PKG
Why It Pays for CPG Brands to Choose Sustainable Packaging
There are many reasons to choose sustainable packaging for your CPG brand. These options reduce waste, are better for the environment, and increase ...
Kevin Keating at PKG
How Nostalgia Still Works as a CPG Packaging Design Strategy
Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ...
Kevin Keating at PKG
5 Examples of Some of the Most Innovative Packaging Materials
Using sustainable CPG packaging materials is now more important than ever. As more consumers become environmentally conscious, businesses strive to ...
Kevin Keating at PKG
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
Some of the Cannabis Packaging Compliance Requirements You Need to Know
The cannabis market is growing exponentially. In 2020, its value was $101.48 billion, a number that is expected to reach $297.51 billion by 2026.
Kevin Keating at PKG
Did You Know That Food Packaging Can Contain Allergens?
As a CPG brand, you know how important it is to take allergies into consideration when planning new products. Packaging is another aspect of equal ...
Kevin Keating at PKG
Customizable Packaging Kits Create the Ultimate Unboxing Experience
Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation.
Kevin Keating at PKG
6 Types of Legal Cannabis and CBD Packaging Options to Get Your Products Into the Hands of Customers
The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ...
Kevin Keating at PKG
Is Black the Right Color to Use in Your CPG Packaging?
The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional.
Kevin Keating at PKG
New Research Reveals How Eco-Friendly Shipping and Packaging Practices Impact Consumer Choices
Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ...
Kevin Keating at PKG
5 Common Mistakes Made With CBD Labeling
The CBD market is relatively new. But the popularity of products and their benefits are helping it grow exponentially. The Federal Food, Drug and ...
Kevin Keating at PKG
What Are Post Consumer Recycled Materials and Should CPG Brands Use Them?
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
The Danger of Shrinking Your CPG Packaging and Not Your Price
When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size.
Kevin Keating at PKG
5 Top Trends in Cannabis Packaging and Branding
The legal cannabis market is growing exponentially. There is stiff competition, so making the right first impression is essential.
Kevin Keating at PKG
What is Edible Packaging and Is It a Viable Option for CPG Brands?
Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch.
Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021
The United States packaging industry will experience a lot of change over the next several years. Experts predict a compound annual growth rate ...
Kevin Keating at PKG
How Digital Watermarks Are Making Plastic Packaging Easier to Recycle
If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ...
Kevin Keating at PKG
5 Steps You Need to Take to Create an Organic-Compliant Label
If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ...
Kevin Keating at PKG
How Does Countertop Display Packaging Influence CPG Sales?
Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ...
Kevin Keating at PKG
Can the Environment Impact Your Packaging?
Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ...
Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products
Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ...
Kevin Keating at PKG
How a New Solution Promises to Deliver Food Transparency Across the CPG Supply Chain (Part 2 of 2)
Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information?
Kevin Keating at PKG
Why Food Transparency is a Vital Issue for Consumers (Part 1 of 2)
Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ...
Kevin Keating at PKG
What Are Some of the Biggest CPG Subscription Packaging Trends?
More people are subscribing to services to have CPG products sent directly to their homes. This convenient method of receiving goods continues to ...
Kevin Keating at PKG
Labeling Rules for CPG Brands Selling HPP Juice
High-pressure products (HPP) juice is considered a specialized product. Because of this, the verbiage you use on your labels is essential.
Kevin Keating at PKG
How Have Food Allergies Impacted CPG Packaging Strategies?
The number of food allergies among children and adults has skyrocketed. This must be taken into account when creating CPG packaging and labeling ...
Kevin Keating at PKG
What Are Some Personalization Options With CPG Packaging?
Personalization is a growing trend in retail and eCommerce. Consumers want an interactive experience with products, and packaging is where it begins.
Kevin Keating at PKG
5 Simple Ways Your CPG Brand Can Lower Packaging Costs
Your CPG packaging should stand out and be effective. It should add value without eroding cost margins.
Kevin Keating at PKG
Packaging Trends in Pet Food Production
Consumers spend millions each year on pet food. Packaging can determine which products sell better than others.
Kevin Keating at PKG
What is Compostable Packaging and Who Is Using It?
Consumers value sustainable products. An Accenture survey of 6000 consumers in Asia, Europe, and North America reveals that 83% of consumers value ...
Kevin Keating at PKG
How Packaging Can Support and Inform Consumers of Plant-Based Meat Products
One of the fastest-growing CPG design trends is related to plant-based meat packaging. In the past year or so, more than 40% of Americans tried ...
Kevin Keating at PKG
What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging?
Brand and product package certifications help your products get noticed. That’s because consumers care if you’re GMO-free, organic, minority-owned, ...
Kevin Keating at PKG
If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint
Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ...
Kevin Keating at PKG
How Can Product Packaging Hurt Your CPG Brand?
CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ...
Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging
McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ...
Kevin Keating at PKG
What Are the Most Effective Colors for CPG Packaging?
Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ...
Kevin Keating at PKG
Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021
CPG packaging trends are affected by many things, including a global pandemic that continues to wreak havoc. While the pandemic may still be here, ...
Kevin Keating at PKG
8 Steps to Managing the CPG Packaging Development Process
Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ...
Kevin Keating at PKG
How to Keep Up With FDA Nutrition Label Changes
There are good news and bad news in FDA labeling requirements for 2021. First, labeling requirements haven’t changed drastically in two decades, ...
Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging
Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ...
Kevin Keating at PKG
CPG Packaging and Label Considerations for Cold Environments
As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ...
Kevin Keating at PKG
What Studies Show About How Packaging Attracts Consumers
It’s an understatement to say that CPG packaging plays a role in consumer decision-making during the buying process. Packaging is that eye-catching ...
Kevin Keating at PKG
How Is Packaging Different for Retail vs. Online Stores?
2020 created some challenges for CPG packaging as many brands moved quickly to optimize their e-commerce offerings during the COVID-19 crisis. Fast ...
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How Digital Printing Has Revolutionized the CPG Packaging Industry
It’s fair to say that digital printing has revolutionized CPG packaging. An entire industry benefited from the time and cost savings associated with ...
Kevin Keating at PKG
New Sustainability Study Reveals Consumer's Views on Packaging
Like the rest of the business world this year, CPG packaging is in the throes of big change. Global consulting firm McKinsey tracked some of these ...
Kevin Keating at PKG
What Are Some of the Megatrends in Packaging Beyond COVID-19?
McKinsey recently released a study about the ongoing shifts in the packaging industry. Here are some of the trends that the research firm sees in the ...
Kevin Keating at PKG
How Can Consumer Pressure Influence CPG Packaging Choices?
Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ...
Kevin Keating at PKG
Mobile Friendly Package Images for E-commerce
A picture is worth a thousand words, so CPG packing designers are trying to eliminate secondary information while making key graphical elements stand ...
Kevin Keating at PKG
Exploring the Latest Material Trends in Flexible Packaging
Flexible packaging will expand as a go-to design strategy in the coming years. The world is increasingly embracing sustainability in all things, ...
Kevin Keating at PKG
Here's Why Stand-Up Pouches Are An Emerging Packaging Trend
When it comes to displaying your CPG product, stand-up pouches are revolutionary. Here is what you need to know about this type of packaging and how ...
Kevin Keating at PKG
What Are the Pros and Cons of Using Piggyback Labels?
Kevin Keating at PKG
What to Do If a Packaging Error Forces a Recall
Around 400 products are recalled every year by the Consumer Product Safety Commission (CPSC). Food Safety magazine calls product recalls “the food ...
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5 Common Packaging Errors and How to Fix Them
CPG packaging mistakes happen. In retrospect, it may be a humorous story to share at a party, but at the time, it's probably nothing to laugh about. ...
Kevin Keating at PKG
Top 4 Green Packaging Trends to Watch in the Coming Year
Like many other industries, packaging companies are evolving. From packaging design to more efficient technologies, these businesses are continually ...
Kevin Keating at PKG
Plastic Pollution in Oceans Set to Explode Over the Next Two Decades
Kevin Keating at PKG
What Would a Reusable Packaging Initiative Look Like for CPG Brands?
One of the most significant changes in CPG packaging trends over the past decade is the growing demand from consumers to create sustainability in our ...
Kevin Keating at PKG
Explore These Packaging Conferences (Many Virtual) for the Rest of 2020
Thanks to the COVID-19 pandemic, it’s been a rocky year for CPG packaging conferences—and any other on-site events for that matter. How the packing ...
Kevin Keating at PKG
How Thermal Technology is Revolutionizing Product Labels
Thermal printing for CPG packaging is making a big splash. The technology is portable, and you can create higher quality packaging labels faster than ...
Kevin Keating at PKG
What Are Some Best Practices When Designing Food Packaging for Children?
While most parents are doing the buying, it would be a mistake to believe that children will not influence those purchases. And packaging certainly ...
Kevin Keating at PKG
Plastic Bans: Turning a Threat Into an Opportunity
Kevin Keating at PKG
Learn How Shrink Packaging Can Boost Shelf Appeal
In the CPG world, packaging design is about so much more than keeping food fresh. Take shrinkwrapping as an example. Shrink film is a versatile way ...
Kevin Keating at PKG
Is Sustainable Packaging Less of a Priority Thanks to COVID-19?
Some CPG brands are in survival mode due to supply chain limitations. Does this mean brands are less worried about sustainability? How has the ...
Kevin Keating at PKG
Tamper-Evident Packages Are a Growing Trend
Ever since the Tylenol murders of 1982, tamper proof packaging has been a staple of American CPG brands. From childproof caps to tamper-evident tape, ...
Kevin Keating at PKG
The Psychology of Color in CPG Packaging
It's common knowledge among marketers that the human brain reacts in different ways to different colors. Packaging design teams are well aware that ...
Kevin Keating at PKG
5 Benefits of Choosing Corrugated Packaging
Corrugated cardboard is an increasingly popular form of CPG packaging. It's a durable, cost-effective, and sustainable option for many products. ...
Kevin Keating at PKG
Compostable CPG Packaging Will Struggle Without Adequate Labeling
Biodegradable plastic may sound like an oxymoron, but it isn’t. While these bio-plastics are terrific for the environment, they are creating new ...
Kevin Keating at PKG
Will Food Labels Soon Offer Exercise Advice?
If that bag of chips had a label saying it would take you three hours of jogging to burn off consumption of the bag, would it stop you from buying ...
Kevin Keating at PKG
Packaging Industry Challenges in the Age of COVID-19
The packaging industry is facing a series of challenges as consumers and the rest of the world deal with changes related to COVID-19. Here is what ...
Kevin Keating at PKG
What Brands Need to Know About the Digitization of Packaging
Packaging design is undergoing another overhaul, this time to more closely mirror accepted digital technologies that provide consumers what they want ...
Kevin Keating at PKG
What's the Verdict on the Safety of Packaging and the Coronavirus?
By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ...
Kevin Keating at PKG
Top 6 Beverage Packaging Developments Over the Past Year
How innovative can CPG packaging design really get with the product is a beverage? It turns out there’s a lot of innovation going on in beverage ...
Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch?
Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ...
Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety
CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ...
Kevin Keating at PKG
Functional and Convenient Packaging That Is Also Sustainable
Consumers want a long list of things in products. When it comes to packaging, some of the priorities include functionality, convenience, and ...
Kevin Keating at PKG
The Latest on Electronic Packaging, Smart Labels, and the Internet of Things
Electronic packaging is about to disrupt packaging design. The demand for smart labels, now called “e-packaging,” is growing. Allied Market Research ...
Kevin Keating at PKG
Some of the Ways to Recycle Challenging Packaging Materials
As CPG packaging trends toward reuse and recycle, there are some component parts in the process that make things challenging. Packaging food products ...
Kevin Keating at PKG
What Impact Does Your Packaging Have on Consumers?
CPG packaging can do a lot for your brand. It can create consumer engagement and drive conversions. It has the potential to humanize your corporate ...
Kevin Keating at PKG
How You Can Achieve More Sustainable Packaging
"Sustainable packaging" is the hottest phrase sweeping CPG brands this year. Part of what’s driving these trends is the increasing interest of ...
Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
How Can Your Packaging Tell a Story and Emotionally Connect With Consumers?
As store shelves become more crowded and brands compete with new market trends, packaging design becomes increasingly important for brand engagement ...
Kevin Keating at PKG
Applying Consumer Insights to Take a Holistic Approach to Packaging Design
These days, gaining the consumer insights you need to build your brand is a science, not an art. This is true even in packaging design, where ...
Kevin Keating at PKG
How to Create a Memorable and Shareable Unboxing Experience
The unboxing experience matters to your brand. It’s the closest touchpoint that brings together the company, the product, and your target audience. ...
Kevin Keating at PKG
How to Optimize Your Packaging for an Omnichannel Strategy
Every CPG packaging team understands the necessity of flexibility in today’s volatile consumer environment. Shoppers browse and purchase items in a ...
Kevin Keating at PKG
Strategies to Ensure Your Brand Stands Out on the Shelf and Online
Getting your product noticed in a sea of consumer goods is one of the most challenging tasks CPG packaging teams face today. Consumers that visit ...
Kevin Keating at PKG
These 10 CPG Brands are Using Sustainable Packaging
Reduce, reuse, and recycle isn’t just a slogan anymore for an increasing number of CPG packaging firms. From major brands to startups, everyone seems ...
Kevin Keating at PKG
Check Out These Wine Packaging Innovations
Consumer demand, market shifts, and product innovation, all change packaging design. However, one area where you might not expect many changes would ...
Kevin Keating at PKG
Major Brands Struggle to Quit Plastic
CPG brands are in a struggle to quit their plastic addiction. Plastic is available and cheap, and companies seem to be slow to make adjustments away ...
Kevin Keating at PKG
Can Microwaveable Packaging Also Be Sustainable?
Increasing consumer desire for fast, convenient food is projected to drive up sales of CPG microwaveable products. But consumers are also ...
Kevin Keating at PKG
What Does the Future Hold for Vacuum Packaging Products?
Globally, vacuum packaging is on the upswing. As a category of CPG packaging, vacuum storage models are expected to grow by an estimated CAGR of more ...
Kevin Keating at PKG
The Global Tube Packaging Industry is Expanding
Kevin Keating at PKG
How Can Your Brand Make a Positive Impact With Packaging?
Your packaging design matters. It’s a reflection of your brand standards as well as a way for you to move items from production to store shelf to a ...
Kevin Keating at PKG
CPG Food Packaging Trends to Watch in 2020
The Internet has empowered consumers to research brands to make purchasing decisions. This has created new challenges for CPG food packaging ...
Kevin Keating at PKG
How Feasible Is Using Seaweed As Packaging?
If you need more proof that companies and consumers are concerned about the environment, consider the push for seaweed packing. Making plastic waste ...
Kevin Keating at PKG
5 Must-Attend Packaging Conferences for 2020
CPG packaging conferences can help fuel your business success. The attendees range from other vendors that will allow you some competitive research, ...
Kevin Keating at PKG
Sustainability: It's Not Just a Passing Trend
Sustainable packaging isn’t just a trend for next year. It’s the beginning of something much bigger. American consumers are increasingly aware of the ...
Kevin Keating at PKG
What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation
Consumer preference is driving innovation, and nowhere is it more prevalent than in the world of packaging design. Packaging innovation is at the ...
Kevin Keating at PKG
5 Mistakes E-Commerce Companies Make With Packaging
E-commerce changed the game for packaging designers. Instead of designing for esthetics or shelf appeal, they must work within the logistics of ...
Kevin Keating at PKG
How Graphics and Color Impact Packaging Perception
Most package design professionals are aware of the studies that show how consumer perception of color can influence their brand choices by eliciting ...
Kevin Keating at PKG
CPG Packaging Trends for 2020
CPG packaging trends are changing as fast as the digital technology that creates our products. From Internet-connected to green packaging that ...
Kevin Keating at PKG
How Social Media Will Influence Packaging Design in 2020
Designing product packaging is just one way to influence consumers on the buying journey. Best practices dictate that the brand extends across buying ...
Kevin Keating at PKG
The Rise of Plant-Based Packaging
From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ...
Kevin Keating at PKG
The Top Food and Beverage Packaging Trends for 2020
It used to be that CPG brands used packaging to drive consumer decisions at the retail shelf. Now, however, it is consumers who are largely driving ...
Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand
Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ...
Kevin Keating at PKG
A Quick Guide to Banding in Food Packaging Design
Banding – not to be confused with branding – is an element of food packaging design that makes a lot of sense. It’s basically what it sounds like: ...
Kevin Keating at PKG
Glass Containers Are Back -- Here's Why
Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic.
Kevin Keating at PKG
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