The Conversation

The PKG Blog

How Instagram Is Influencing CPG Packaging Development

Top 6 Characteristics of a Strong Brand Story

New Study: Brands Plan to Invest More in Packaging -- Here's Why

It's Summer 2019: Have You Updated Your Label Date Codes?

How to Leverage the Voice of the Customer for Packaging Decisions in 2019

6 Examples of Companies Doing Brand Identity Design Right

This New Six-Pack Alternative Will Reduce Plastic Waste by 75%

7 Tips for Developing a Product Name Consumers Remember

Inverted Pouches Are Taking the Industry by Storm: Here's Why

Why Brand Consistency Matters in the Age of E-Commerce

The Fourth Dimension: Challenges and Opportunities for Food Packaging Design

Demand for Biodegradable Food Packaging Expected to Explode by 2023

Top 6 Logo Design Trends for 2019

Should You Use the Word 'Natural' on Your Packaging?

Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Transparency is Essential in Product Packaging Design -- Here's Why

The FPA Has Announced Its Top Innovators of 2018

PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?

Glass Jars Are Making a Comeback -- Here's Why

Appealing to the Health-Conscious Consumer with Packaging Design

How the Right Packaging Can Extend Your Product's Reach

Will Consumers Embrace a Milk-Man Style Packaging Model?

Packaging and the Supply Chain: 4 Key Considerations

Exploring the Rise of Flexible Packaging

The 3 Most Important Packaging Factors in 2019

5 Packaging Personalization Tips for 2019

How to Assess Your Brand Style Guide in 2019

The Value of Aligning Your Product Packaging with Your Brand Messaging

The Rise of Pastels in Packaging Design

The Rise of Zero-Waste Packaging

5 Tips for Enhancing Your Brand Story in 2019

7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce

A Look Ahead at Logo Design in 2019

What's Behind the Growth of Aseptic Food Packaging?

Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes

Amazon's Incentive Program Is Disrupting the Packaging Industry -- Here's How

6 Packaging Trends Gaining Steam in 2019

Compostable vs. Biodegradable Packaging: How Are They Different?

5 Innovative Eco-Friendly Packaging Options

How Millennial Shoppers Are Engaging with CPG Brands

How CPGs Are Improving In-Store Engagement with Shoppers

An In-Depth Look at a New Plastic Alternative

Will a New AAP Announcement Spell Changes for Food Packaging?

What We Can Learn from Chobani's Recent Rebrand

6 Tips for a Successful Rebrand

5 Environmental Issues Impacting Packaging Design in 2018

Simple Change to Johnson & Johnson's Packaging Makes a Big Differences for Parents

Interest in Tamper-Evident Packaging is Growing: Here's Why

A Guide to Choosing the Right Packaging Materials

Overcoming 4 Packaging Challenges During the Online Grocery Boom

What's Your Typography Saying About Your Brand?

Can a Better Tactile Experience Boost Product Sales?

5 Characteristics of Smart Packaging

An In-Depth Look at the Psychology of Product Packaging

Why Color Matters in Food Packaging Design

Why Food Packaging Design Matters to Your Overall Marketing Strategy

What CPG Brands Need to Know About the SmartLabel

How Do Marketing Buzzwords Influence Buyer Behaviors?

5 Best Practices for Consumer-Centric Package Design

The Art and Science of Effective Food Packaging Design

Making Safety Sexy with Better Food Packaging Design

Colorants and Additives in Food Packaging Design: What Manufacturers Must Know

6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies

Protect Your Consumers with Appropriate Product Labeling

Food Packaging Design: The Challenge of Ensuring Safety

Should You Consider Rebranding a Food Product?

6 Essential Elements of Effective Packaging Design

Appealing to the Emotional Shopper with Consumer-Centric Package Design

Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy

Top Food Packaging Design Trends for 2018

3D Printing and Food Packaging Design: What the Future Holds

4 Takeaways from Nielsen's Snack Study

Color Me Sold: Tapping the Power of Consumer Color Preferences

Color and Imagery Snag Top Spots in Consumer Package Preferences

Reducing Food Waste One Package at a Time

Packaging for E-Commerce: Not Your Grandfather's Corrugated Box

Convenient Packaging a Top Priority for Snackers

Food Safety and Packaging Design: Key Considerations for Food Brands

Smart Labels and Consumer Perception: What Food Brands Should Know

Key Considerations for Retail-Ready Packaging for the Food Industry

How Food Packaging Design Influences Consumer Taste

Do Consumers Really Want Biodegradable Packaging?

5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners

A Vegetable by Any Other Name ...

Why Consumers Do Not Use QR Codes

What Boomers Want from Food Manufacturers

Marketing to Kids: Food Brands Walk a Fine Line

5 Challenges of Clean Labeling for Food Manufacturers

What Is Smart Packaging and Why Does It Matter?

7 Best Practices for E-Commerce Packaging

Marketing Premium Products: Why Distinctive Food Packaging Design Matters

Is Portion Control Packaging Right for Your Brand?

6 Reasons to Consider Flexible Food Packaging Right Now

Is Your Consumer Packaging E-Commerce-Ready?

Is Biodegradable Food Packaging Design in Your Future?

Consumer Centric Packaging Design Update: Artificial Ingredients Are Out

Exploring Manufacturer Challenges to Sustainable Packaging Design

What Is Synesthetic Design and How Does It Apply to Packaging?

Forecast is Mostly Sunny for Flexible Food Packaging through 2021

Plastic May Reign in America, but Europeans Prefer Glass!

Packaging Design Optimization Leads to Greater Sustainability

5 Ways Bioplastics Help Manufacturers Meet Packaging Design Sustainability Goals

PMMI Report Highlights Current Consumer Packaging Design Priorities

Which Consumer Packaging Materials Are Used the Most?

Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends

How to Leverage Transparency in Package Design for Better Brand Positioning

Reducing Food Waste through Best Practices in Sustainable Packaging Design

The Evolving Science of Intelligent Packaging Design

Adapting to Shifting Consumer Values Part Three: The Transparency Trend

Adapting to Shifting Consumer Values Part Two: Social Impact and Experience

Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety

5 Ways Wording on Food Packaging Impacts Recycling Rates

Sustainable Packaging and Composting: Complementary Planet-Saving Strategies

Minimalist Packaging Design: The Art of Subtle Seduction

Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design

Emerging Consumer Packaging Trends for 2017

Improving Brand Perception with a Global Audience

Brand Positioning 101: Factors that Matter

The Thin Line: Using Cognitive Dissonance in Packaging Design

Good Packaging: A Step towards Protecting Your Goods

Online Shopping Trends Raise Need for Better Protective Packaging

When Form Meets Function: The Art and Science of Effective Food Packaging

Eco-Friendly Packaging: What Consumers Really Want

Getting Ready for the Revised FDA Food Label

"Clean Label" Trend Continues ... What Does It Mean for Food Packaging Design?

5 Key Lessons Learned from the 2016 Pack Expo

How Will Online Shopping Trends Impact Food Packaging Design?

What's In a Name? The Science behind Product Naming

Is Sustainable Packaging One Edible Wrap Away?

Is Biodegradable Packaging a Good Fit for Your Brand?

Minimalist Packaging Design: Why Less is More

Consumer Centric Package Design: Why Perception Is Everything

3 Case Studies of Successful Brand Education Campaigns

Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding

Brand message and CPG trends: What should you leave behind?

Playing to Your Strengths: Brand Design that Resonates with Your Target Audience

Why authentic package design matters to millennials

Is function the key you need to elevate packaging?

Eating with Our Eyes: The Psychology of Color in Food Package Design

Are you guilty of these common packaging mistakes?

Does your packaging support your brand education goals?

5 historic examples of effective minimalist packaging

5 critical points of focus for brand perception research

Iconic brand identity examples in the luxury space

How much brand personality is too much?

How to elevate packaging without a full rebranding

3 Shopper Driven Food Branding Trends

5 Brand Characteristics That Consumers Notice

7 Brand Elements Shoppers Don't Care About

10 Common Mistakes in Rebranding CPG

Pure Branding: 10 Critical Consumer Trust Elements

5 Important Tactics and Components of CPG Packaging in 2016

Common Packaging Mistakes: Research Reveals Consumer Pet Peeves

7 Questions to Consider When Building a Brand Identity

Do Your Customers Understand Your Brand Promise?

Does Your Brand Identity Include Too Little Insistence?

5 Critical Tips to Improve Brand Perception

Why Customer Knowledge is the Recipe for Iconic Branding

Why Authentic Package Design is Crucial to Consumer Trust

5 Gorgeous Examples of Luxury Product Packaging Design

How Sharp Brands are Integrating Mobile into CPG Packaging

5 Signs You Could Benefit from a Switch to Biodegradable Packaging

Elevate Your Packaging: How to Compete Against Growing Private Labels

How to Know it's Time for a Brand Identity Package Refresh

CPG Design to Connect with “Healthy, Not Wealthy” Consumers

5 Things the Best Designers Understand About Typography and Packaging

10 Best Practices for Minimalist CPG Packaging Design

5 Brand Identity Examples of Holistic Packaging Design

The 8 Most Iconic Brand Identity Package Case Studies

5 Reasons Why Visible Sustainability Matters to Millennial Consumers

Novelty Packaging that Wins: Consumer Participation in Packaging Design

10 Best Practices for Minimalist Packaging Design

7 Stellar Examples of Green Packaging That Works

Five mega trends affecting CPG | Food Business News

Neurodesign: The new frontier of packaging and product design

Flippin' good wine in a can

No more broad strokes: Engage more consumers by making it personal

Consumers cooking more, stocking pantries less | Food Business News

Small packs that talk big come to the aid of seniors

New rigid containers showcase dairy and more

Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes

Are packaged foods ripe for RFID implementation?

Healthy, artisanal options revive consumer interest in bread

Food safety concerns are changing how consumers shop and retailers stock food

Carton-bottle is 'Just' right for spring water

Consumer attitudes on sweeteners changing | Food Business News

Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers

Tagging up or tapping out: NFC's on-pack future

Consumer feedback defines beverage packaging design

Clean label has become industry standard, says Innova

CPG brands gaining strength according to Deloitte survey

Fitness foods may motivate people to eat more, exercise less

Here's What the Most Popular Brands' Logos Have in Common

Shopper Marketing Is Hit Or Miss With Millennials

Singles go multiple

The Five Things Product Packaging Must Do

This Sneaky Packaging Trick Won't Go Away

Hain Staying Ahead of Trends

5 emerging multicultural ingredients with cross-generational appeal

Big Food's Big Problem: Consumers Don't Trust Brands

Snack product pairing: Think fresh grapes and dairy cheese

3 ways a cleaner label drives packaging changes

Social Media and Packaging: Why it's Important for Beauty Brands

How Dairy Packaging Evolves with Consumers, Retailers

The Next Frontier in Customization: Lay's Potato Chip Bags

Snack packs: Re-sealable features hold premium promise

MBPTt: Nielsen Shopper Data Tells CPG Brands Why They Should Be Targeting Hispanics

Distribution News: Whole Foods Makes More Room for HPP Beverages

Apple's New Watch Packaging

Why millennials love store brands | Food Business News

Yogurt and beverages lead IRIs New Product Pacesetters | Food Business News

Chocolate company Ferrero to make packaging using Nutella leftovers #knowyournuts

Consumers want product personalisation: How must packaging processes adapt?

The Campbell Soup Co new family portrait | Food Business News

Louder Than Words: Brand Integrity And The New Age Of Marketing

Industrial Market Research Reports Annoucements

Sealed Air Launches Revolutionary Packaging Solution

The Heinz-Kraft merger from a packaging perspective

Big Brands' Dash for Amazon Cash Is No Joke

Who is the "Free-From" Shopper?

Inside General Mills new approach to innovation | Food Business News

10 beverage packaging breakthroughs that get touchy-feely with consumers

Consumer Survey: Paper-Based Packaging Best for Groceries

Multi Packaging Solutions Installs CubeX Duo 3D Print System

An In-Depth Look at the World's Most Iconic Food Packaging

4 design trends in ecommerce packaging

Bans don't work, but they do prompt change

Packaging that doesn't have much information on the back of it is 'more Apple than Microsoft'

These amazing food packaging ideas could massively reduce landfill

Apple's Jony Ive opens up about Steve Jobs, packaging design and his obsession with cars -- AppAdvice

Three Steps for Creating What Consumers Want

How Product Packaging Influences Buying Decisions [Infographic]

E-cigarettes not immune to calls for marketing and package design restrictions

The packaging bump that could cut a 4m tonne mountain of UK food waste

Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University

Restaurants scramble after New York bans foam packaging

Better Than Plastic? Chitosan Touted as Alternative for Food Packaging

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Aseptic packaging stirs up the beverage business

Futurist sees coming trend in intelligent packaging

Putting a green twist on food packaging

What will be hot in 2015?

3D food printers could come to consumer kitchens in near future

Touchcode ink technology customizes consumer, package interaction

Bread packaging is far from 'smart'

Doctors, NGOs back decision to ban plastic packaging of liquid drugs

Ageless and timeless: packaging for boomers

Does See-Through Packaging Really Boost Sales?

Energy drink plus glow stick

Natural Radiance & Dramatic Appeal Structural Designs

Waste-free Willy Wonka packaging is coming, but are consumers ready for it?

Upping the Ante on Luxury Packaging

Fi-Cell Bottle Technology Now Available in the U.S.

In-Mold Labeling and Digital Watermarking

Agr Introduces New Capability in its Pilot Profiler System

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Spectra Packaging Helps Hillfarm Oils Keep it Local

Added sugar and portion rules updates could impact formulas, packaging

Capture the breakfast crowd

Toleriane Ultra Skincare in Bag-in-Bottle System

Branding New Product Sensations in Exciting Ways

Evian unveils "naturally playful" limited-edition bottle by KENZO

Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs

Unilever hopes Crush will start a love affair

Designing Packaging for Baby Boomers

Can you tell "Monterey Jill" Reduced Fat Cheese Is For Women?

The Traditional Purchase Funnel Is Kaput

Our Favorite Photographers - Pohuski Studios

Six Trends That Will Shape Consumer Behavior This Year

Food Trends: Shaping the Way Americans Eat

U.S. Food Labels to Get First Update by FDA in 21 Years

Effectively Marketing To Moms

Packaging As Important As Preference When It Comes To Picking Snacks

A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now

General Mills Drops GMOs from Original Cheerios After Consumer Outcry

The Limits Of Marketing

5 Ways to Say 'Humbug' to Wasteful Packaging

5 Packaging Trends for the Future

What's the package of the future and why?

Guard Your Brand Credibility

Is your brand guilt-free? The new perspective is here to stay

Courting the Costco Shopper

Keys To Breakthrough Brand Messaging

Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014

Lean In Towards Men: The Other Half Of The Shopper Market

How Bar Codes Can Help Your Packaging Win

Recognizing Consumer Food Guilt

Is package design the climax of your brand story?

Links For A Monday

Walmart Tests Neo-GenericBasic Private Brand: Price First

The Science Of A Great Subway Map

Why Great Insight is Crucial to Great Design

Truckstop Design Round-Up

7-11 Rebrands To Target Health-Conscious Millennials

Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

Infographic: How Consumers Are Weathering the Financial Storm

How to Write Brand Stories that Build Emotional Connections

Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz

Five Ways to Improve Your Creative Agency Relationship

Why Authenticity Is Key for Marketing on Social Media

FITCH reveals Gen Z's "Five-point path to purchase"

4 Ways This Big Brand Blew It on Twitter

Why Agencies and Brands Need to Embrace True Storytelling

Today's Man Goes Grocery Shopping

Consumers say...Make it easy!

How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars

Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat

The Shape-Shifting Reality Of Shopping

Transparent packaging clearly impacts eating habits

Front-of-pack nutrition labels have little impact on consumer choice: Study

If you see a puppy on a package, are you more likely to buy it?

Adapting Package Design to Shopper Gender: Nonsense or Necessity

Brand Conversations

World Chef

From Social To Sale

The Negative Impact of Inconsistent Branding

Becoming C2B

Brand positioning vs brand stories: too many cereals and not enough zombies

Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box)

Perdue Monsters University Chicken Nuggets

Authenticity and Transparency

Links for a Monday

How Brands Become Trends

Mobile is the new End Cap

uniball Jetstream 101

How Target, Walgreens & Home Depot Have Changed The Private-Label Game

Why Your Brand Must Be Transparent To Survive

3 Paths to Mouth-Watering Food Packaging

Links for a Monday

The Era of The Young: Fresh Brands Challenging Older Businesses

The Flattening of Design

2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health

CPG Marketing Trends: What Does Your Label Say About Your Brand?

Links for a Monday

Has The Recession Made Millennials Into Tightwads?

Why the cold war over 'copycat' branding may be set to heat up

What is a Brand Story?

Sara Lee Deli - Refining A Classic

Feed The Hungry With Full Circle & Project 7

UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking

Top 5 Problems with Your Packaging

Passover Packaging: Passed Over

Last Day: Summer Intern Search

Is Quiet the New Loud?

5 Must-Follow Pinterest Users


Three Ways Your Brand Can Let Numbers Do The Talking

Wendy's Hot & Juicy New Look?

Why Should Your Brand "Follow" Pinterest? Consumers.

The Brand Without a Product

Summer Internship Available

Girl Scouts Chocolate - Throwback Thursday

Using Your Packaging To Delight Consumers

Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct!

Differentiating Within Store Brand Packaging

2013 American Package Design Award – Mueller's Pasta

Five Ways to Say “Fresh” Through Food Packaging

American Package Design Award - Colonial Bread


News from Sara Lee Premium Meats

Much Ado About Something

Branding and Packaging That Sells

Wanted: Freelance Proofreader

Sara Lee Hearty & Delicious

Tylenol - Using Structure to Improve Merchandising

Creating a Billboard with Packaging

Is Your Brand Clean and Modern, or Just Plain Generic?

Capturing the "Coffee Moment" with Senseo


Sharpie Holiday Concepts

Webinar - The Power of a Brand Story

Holiday Packaging

How do you breathe new life into a classic brand?

Little Heroes

Happy Halloween!!

Happy Birthday To Us

State Fair Brand Corn Dogs

Video - Who is PKG?

Hostess Snacks

Jelly Belly Mystery Flavor

Golden Grain

Perdue Dry Rubbed Chicken

Pivot Innovation

Cobra Corn


Prismacolor Manga

The Biggest Loser by Expo

Hangar 12

Contact Us