The PKG Blog
How Instagram Is Influencing CPG Packaging Development
Top 6 Characteristics of a Strong Brand Story
New Study: Brands Plan to Invest More in Packaging -- Here's Why
It's Summer 2019: Have You Updated Your Label Date Codes?
How to Leverage the Voice of the Customer for Packaging Decisions in 2019
6 Examples of Companies Doing Brand Identity Design Right
This New Six-Pack Alternative Will Reduce Plastic Waste by 75%
7 Tips for Developing a Product Name Consumers Remember
Inverted Pouches Are Taking the Industry by Storm: Here's Why
Why Brand Consistency Matters in the Age of E-Commerce
The Fourth Dimension: Challenges and Opportunities for Food Packaging Design
Demand for Biodegradable Food Packaging Expected to Explode by 2023
Top 6 Logo Design Trends for 2019
Should You Use the Word 'Natural' on Your Packaging?
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn
Transparency is Essential in Product Packaging Design -- Here's Why
The FPA Has Announced Its Top Innovators of 2018
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?
Glass Jars Are Making a Comeback -- Here's Why
Appealing to the Health-Conscious Consumer with Packaging Design
How the Right Packaging Can Extend Your Product's Reach
Will Consumers Embrace a Milk-Man Style Packaging Model?
Packaging and the Supply Chain: 4 Key Considerations
Exploring the Rise of Flexible Packaging
The 3 Most Important Packaging Factors in 2019
5 Packaging Personalization Tips for 2019
How to Assess Your Brand Style Guide in 2019
The Value of Aligning Your Product Packaging with Your Brand Messaging
The Rise of Pastels in Packaging Design
The Rise of Zero-Waste Packaging
5 Tips for Enhancing Your Brand Story in 2019
7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce
A Look Ahead at Logo Design in 2019
What's Behind the Growth of Aseptic Food Packaging?
Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes
Amazon's Incentive Program Is Disrupting the Packaging Industry -- Here's How
6 Packaging Trends Gaining Steam in 2019
Compostable vs. Biodegradable Packaging: How Are They Different?
5 Innovative Eco-Friendly Packaging Options
How Millennial Shoppers Are Engaging with CPG Brands
How CPGs Are Improving In-Store Engagement with Shoppers
An In-Depth Look at a New Plastic Alternative
Will a New AAP Announcement Spell Changes for Food Packaging?
What We Can Learn from Chobani's Recent Rebrand
6 Tips for a Successful Rebrand
5 Environmental Issues Impacting Packaging Design in 2018
Simple Change to Johnson & Johnson's Packaging Makes a Big Differences for Parents
Interest in Tamper-Evident Packaging is Growing: Here's Why
A Guide to Choosing the Right Packaging Materials
Overcoming 4 Packaging Challenges During the Online Grocery Boom
What's Your Typography Saying About Your Brand?
Can a Better Tactile Experience Boost Product Sales?
5 Characteristics of Smart Packaging
An In-Depth Look at the Psychology of Product Packaging
Why Color Matters in Food Packaging Design
Why Food Packaging Design Matters to Your Overall Marketing Strategy
What CPG Brands Need to Know About the SmartLabel
How Do Marketing Buzzwords Influence Buyer Behaviors?
5 Best Practices for Consumer-Centric Package Design
The Art and Science of Effective Food Packaging Design
Making Safety Sexy with Better Food Packaging Design
Colorants and Additives in Food Packaging Design: What Manufacturers Must Know
6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies
Protect Your Consumers with Appropriate Product Labeling
Food Packaging Design: The Challenge of Ensuring Safety
Should You Consider Rebranding a Food Product?
6 Essential Elements of Effective Packaging Design
Appealing to the Emotional Shopper with Consumer-Centric Package Design
Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy
Top Food Packaging Design Trends for 2018
3D Printing and Food Packaging Design: What the Future Holds
4 Takeaways from Nielsen's Snack Study
Color Me Sold: Tapping the Power of Consumer Color Preferences
Color and Imagery Snag Top Spots in Consumer Package Preferences
Reducing Food Waste One Package at a Time
Packaging for E-Commerce: Not Your Grandfather's Corrugated Box
Convenient Packaging a Top Priority for Snackers
Food Safety and Packaging Design: Key Considerations for Food Brands
Smart Labels and Consumer Perception: What Food Brands Should Know
Key Considerations for Retail-Ready Packaging for the Food Industry
How Food Packaging Design Influences Consumer Taste
Do Consumers Really Want Biodegradable Packaging?
5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners
A Vegetable by Any Other Name ...
Why Consumers Do Not Use QR Codes
What Boomers Want from Food Manufacturers
Marketing to Kids: Food Brands Walk a Fine Line
5 Challenges of Clean Labeling for Food Manufacturers
What Is Smart Packaging and Why Does It Matter?
7 Best Practices for E-Commerce Packaging
Marketing Premium Products: Why Distinctive Food Packaging Design Matters
Is Portion Control Packaging Right for Your Brand?
6 Reasons to Consider Flexible Food Packaging Right Now
Is Your Consumer Packaging E-Commerce-Ready?
Is Biodegradable Food Packaging Design in Your Future?
Consumer Centric Packaging Design Update: Artificial Ingredients Are Out
Exploring Manufacturer Challenges to Sustainable Packaging Design
What Is Synesthetic Design and How Does It Apply to Packaging?
Forecast is Mostly Sunny for Flexible Food Packaging through 2021
Plastic May Reign in America, but Europeans Prefer Glass!
Packaging Design Optimization Leads to Greater Sustainability
5 Ways Bioplastics Help Manufacturers Meet Packaging Design Sustainability Goals
PMMI Report Highlights Current Consumer Packaging Design Priorities
Which Consumer Packaging Materials Are Used the Most?
Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends
How to Leverage Transparency in Package Design for Better Brand Positioning
Reducing Food Waste through Best Practices in Sustainable Packaging Design
The Evolving Science of Intelligent Packaging Design
Adapting to Shifting Consumer Values Part Three: The Transparency Trend
Adapting to Shifting Consumer Values Part Two: Social Impact and Experience
Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety
5 Ways Wording on Food Packaging Impacts Recycling Rates
Sustainable Packaging and Composting: Complementary Planet-Saving Strategies
Minimalist Packaging Design: The Art of Subtle Seduction
Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design
Emerging Consumer Packaging Trends for 2017
Improving Brand Perception with a Global Audience
Brand Positioning 101: Factors that Matter
The Thin Line: Using Cognitive Dissonance in Packaging Design
Good Packaging: A Step towards Protecting Your Goods
Online Shopping Trends Raise Need for Better Protective Packaging
When Form Meets Function: The Art and Science of Effective Food Packaging
Eco-Friendly Packaging: What Consumers Really Want
Getting Ready for the Revised FDA Food Label
"Clean Label" Trend Continues ... What Does It Mean for Food Packaging Design?
5 Key Lessons Learned from the 2016 Pack Expo
How Will Online Shopping Trends Impact Food Packaging Design?
What's In a Name? The Science behind Product Naming
Is Sustainable Packaging One Edible Wrap Away?
Is Biodegradable Packaging a Good Fit for Your Brand?
Minimalist Packaging Design: Why Less is More
Consumer Centric Package Design: Why Perception Is Everything
3 Case Studies of Successful Brand Education Campaigns
Brand Strategy Conundrum: Examining the Risks and Rewards of Re-Branding
Brand message and CPG trends: What should you leave behind?
Playing to Your Strengths: Brand Design that Resonates with Your Target Audience
Why authentic package design matters to millennials
Is function the key you need to elevate packaging?
Eating with Our Eyes: The Psychology of Color in Food Package Design
Are you guilty of these common packaging mistakes?
Does your packaging support your brand education goals?
5 historic examples of effective minimalist packaging
5 critical points of focus for brand perception research
Iconic brand identity examples in the luxury space
How much brand personality is too much?
How to elevate packaging without a full rebranding
3 Shopper Driven Food Branding Trends
5 Brand Characteristics That Consumers Notice
7 Brand Elements Shoppers Don't Care About
10 Common Mistakes in Rebranding CPG
Pure Branding: 10 Critical Consumer Trust Elements
5 Important Tactics and Components of CPG Packaging in 2016
Common Packaging Mistakes: Research Reveals Consumer Pet Peeves
7 Questions to Consider When Building a Brand Identity
Do Your Customers Understand Your Brand Promise?
Does Your Brand Identity Include Too Little Insistence?
5 Critical Tips to Improve Brand Perception
Why Customer Knowledge is the Recipe for Iconic Branding
Why Authentic Package Design is Crucial to Consumer Trust
5 Gorgeous Examples of Luxury Product Packaging Design
How Sharp Brands are Integrating Mobile into CPG Packaging
5 Signs You Could Benefit from a Switch to Biodegradable Packaging
Elevate Your Packaging: How to Compete Against Growing Private Labels
How to Know it's Time for a Brand Identity Package Refresh
CPG Design to Connect with “Healthy, Not Wealthy” Consumers
5 Things the Best Designers Understand About Typography and Packaging
10 Best Practices for Minimalist CPG Packaging Design
5 Brand Identity Examples of Holistic Packaging Design
The 8 Most Iconic Brand Identity Package Case Studies
5 Reasons Why Visible Sustainability Matters to Millennial Consumers
Novelty Packaging that Wins: Consumer Participation in Packaging Design
10 Best Practices for Minimalist Packaging Design
7 Stellar Examples of Green Packaging That Works
Five mega trends affecting CPG | Food Business News
Neurodesign: The new frontier of packaging and product design
Flippin' good wine in a can
No more broad strokes: Engage more consumers by making it personal
Consumers cooking more, stocking pantries less | Food Business News
Small packs that talk big come to the aid of seniors
New rigid containers showcase dairy and more
Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes
Are packaged foods ripe for RFID implementation?
Healthy, artisanal options revive consumer interest in bread
Food safety concerns are changing how consumers shop and retailers stock food
Carton-bottle is 'Just' right for spring water
Consumer attitudes on sweeteners changing | Food Business News
Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers
Tagging up or tapping out: NFC's on-pack future
Consumer feedback defines beverage packaging design
Clean label has become industry standard, says Innova
CPG brands gaining strength according to Deloitte survey
Fitness foods may motivate people to eat more, exercise less
Here's What the Most Popular Brands' Logos Have in Common
Shopper Marketing Is Hit Or Miss With Millennials
Singles go multiple
The Five Things Product Packaging Must Do
This Sneaky Packaging Trick Won't Go Away
Hain Staying Ahead of Trends
5 emerging multicultural ingredients with cross-generational appeal
Big Food's Big Problem: Consumers Don't Trust Brands
Snack product pairing: Think fresh grapes and dairy cheese
3 ways a cleaner label drives packaging changes
Social Media and Packaging: Why it's Important for Beauty Brands
How Dairy Packaging Evolves with Consumers, Retailers
The Next Frontier in Customization: Lay's Potato Chip Bags
Snack packs: Re-sealable features hold premium promise
MBPTt: Nielsen Shopper Data Tells CPG Brands Why They Should Be Targeting Hispanics
Distribution News: Whole Foods Makes More Room for HPP Beverages
Apple's New Watch Packaging
Why millennials love store brands | Food Business News
Yogurt and beverages lead IRIs New Product Pacesetters | Food Business News
Chocolate company Ferrero to make packaging using Nutella leftovers #knowyournuts
Consumers want product personalisation: How must packaging processes adapt?
The Campbell Soup Co new family portrait | Food Business News
Louder Than Words: Brand Integrity And The New Age Of Marketing
Industrial Market Research Reports Annoucements
Sealed Air Launches Revolutionary Packaging Solution
The Heinz-Kraft merger from a packaging perspective
Big Brands' Dash for Amazon Cash Is No Joke
Who is the "Free-From" Shopper?
Inside General Mills new approach to innovation | Food Business News
10 beverage packaging breakthroughs that get touchy-feely with consumers
Consumer Survey: Paper-Based Packaging Best for Groceries
Multi Packaging Solutions Installs CubeX Duo 3D Print System
An In-Depth Look at the World's Most Iconic Food Packaging
4 design trends in ecommerce packaging
Bans don't work, but they do prompt change
Packaging that doesn't have much information on the back of it is 'more Apple than Microsoft'
These amazing food packaging ideas could massively reduce landfill
Apple's Jony Ive opens up about Steve Jobs, packaging design and his obsession with cars -- AppAdvice
Three Steps for Creating What Consumers Want
How Product Packaging Influences Buying Decisions [Infographic]
E-cigarettes not immune to calls for marketing and package design restrictions
The packaging bump that could cut a 4m tonne mountain of UK food waste
Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University
Restaurants scramble after New York bans foam packaging
Better Than Plastic? Chitosan Touted as Alternative for Food Packaging
Awesome Beer Cans Show the Pantone Color of the Brew That's Inside
Aseptic packaging stirs up the beverage business
Futurist sees coming trend in intelligent packaging
Putting a green twist on food packaging
What will be hot in 2015?
3D food printers could come to consumer kitchens in near future
Touchcode ink technology customizes consumer, package interaction
Bread packaging is far from 'smart'
Doctors, NGOs back decision to ban plastic packaging of liquid drugs
Ageless and timeless: packaging for boomers
Does See-Through Packaging Really Boost Sales?
Energy drink plus glow stick
Natural Radiance & Dramatic Appeal Structural Designs
Waste-free Willy Wonka packaging is coming, but are consumers ready for it?
Upping the Ante on Luxury Packaging
Fi-Cell Bottle Technology Now Available in the U.S.
In-Mold Labeling and Digital Watermarking
Agr Introduces New Capability in its Pilot Profiler System
Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius
Spectra Packaging Helps Hillfarm Oils Keep it Local
Added sugar and portion rules updates could impact formulas, packaging
Capture the breakfast crowd
Toleriane Ultra Skincare in Bag-in-Bottle System
Branding New Product Sensations in Exciting Ways
Evian unveils "naturally playful" limited-edition bottle by KENZO
Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs
Unilever hopes Crush will start a love affair
Designing Packaging for Baby Boomers
Can you tell "Monterey Jill" Reduced Fat Cheese Is For Women?
The Traditional Purchase Funnel Is Kaput
Our Favorite Photographers - Pohuski Studios
Six Trends That Will Shape Consumer Behavior This Year
Food Trends: Shaping the Way Americans Eat
U.S. Food Labels to Get First Update by FDA in 21 Years
Effectively Marketing To Moms
Packaging As Important As Preference When It Comes To Picking Snacks
A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now
General Mills Drops GMOs from Original Cheerios After Consumer Outcry
The Limits Of Marketing
5 Ways to Say 'Humbug' to Wasteful Packaging
5 Packaging Trends for the Future
What's the package of the future and why?
Guard Your Brand Credibility
Is your brand guilt-free? The new perspective is here to stay
Courting the Costco Shopper
Keys To Breakthrough Brand Messaging
Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014
Lean In Towards Men: The Other Half Of The Shopper Market
How Bar Codes Can Help Your Packaging Win
Recognizing Consumer Food Guilt
Is package design the climax of your brand story?
Links For A Monday
Walmart Tests Neo-GenericBasic Private Brand: Price First
The Science Of A Great Subway Map
Why Great Insight is Crucial to Great Design
Truckstop Design Round-Up
7-11 Rebrands To Target Health-Conscious Millennials
Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?
Infographic: How Consumers Are Weathering the Financial Storm
How to Write Brand Stories that Build Emotional Connections
Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz
Five Ways to Improve Your Creative Agency Relationship
Why Authenticity Is Key for Marketing on Social Media
FITCH reveals Gen Z's "Five-point path to purchase"
4 Ways This Big Brand Blew It on Twitter
Why Agencies and Brands Need to Embrace True Storytelling
Today's Man Goes Grocery Shopping
Consumers say...Make it easy!
How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars
Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat
The Shape-Shifting Reality Of Shopping
Transparent packaging clearly impacts eating habits
Front-of-pack nutrition labels have little impact on consumer choice: Study
If you see a puppy on a package, are you more likely to buy it?
Adapting Package Design to Shopper Gender: Nonsense or Necessity
From Social To Sale
The Negative Impact of Inconsistent Branding
Brand positioning vs brand stories: too many cereals and not enough zombies
Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box)
Perdue Monsters University Chicken Nuggets
Authenticity and Transparency
Links for a Monday
How Brands Become Trends
Mobile is the new End Cap
uniball Jetstream 101
How Target, Walgreens & Home Depot Have Changed The Private-Label Game
Why Your Brand Must Be Transparent To Survive
3 Paths to Mouth-Watering Food Packaging
Links for a Monday
The Era of The Young: Fresh Brands Challenging Older Businesses
The Flattening of Design
2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health
CPG Marketing Trends: What Does Your Label Say About Your Brand?
Links for a Monday
Has The Recession Made Millennials Into Tightwads?
Why the cold war over 'copycat' branding may be set to heat up
What is a Brand Story?
Sara Lee Deli - Refining A Classic
Feed The Hungry With Full Circle & Project 7
UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking
Top 5 Problems with Your Packaging
Passover Packaging: Passed Over
Last Day: Summer Intern Search
Is Quiet the New Loud?
5 Must-Follow Pinterest Users
Three Ways Your Brand Can Let Numbers Do The Talking
Wendy's Hot & Juicy New Look?
Why Should Your Brand "Follow" Pinterest? Consumers.
The Brand Without a Product
Summer Internship Available
Girl Scouts Chocolate - Throwback Thursday
Using Your Packaging To Delight Consumers
Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct!
Differentiating Within Store Brand Packaging
2013 American Package Design Award – Mueller's Pasta
Five Ways to Say “Fresh” Through Food Packaging
American Package Design Award - Colonial Bread
News from Sara Lee Premium Meats
Much Ado About Something
Branding and Packaging That Sells
Wanted: Freelance Proofreader
Sara Lee Hearty & Delicious
Tylenol - Using Structure to Improve Merchandising
Creating a Billboard with Packaging
Is Your Brand Clean and Modern, or Just Plain Generic?
Capturing the "Coffee Moment" with Senseo
Sharpie Holiday Concepts
Webinar - The Power of a Brand Story
How do you breathe new life into a classic brand?
Happy Birthday To Us
State Fair Brand Corn Dogs
Video - Who is PKG?
Jelly Belly Mystery Flavor
Perdue Dry Rubbed Chicken
The Biggest Loser by Expo
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