Consumer First Blog | PKG Brand Design

Cooked Meats Brand Packaging Strategies for 2025 As the food industry continues to evolve, the importance of innovative packaging strategies for cooked meats cannot be overstated. With consumer ... Kevin Keating at PKG

Low-sugar snacks Brand Packaging Strategies for 2025 As the demand for healthier snack options continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Household Cleaners Brand Packaging Strategies for 2025 As we enter 2025, the landscape of household cleaners is evolving rapidly, driven by consumer demand for sustainability, convenience, and innovation. ... Kevin Keating at PKG

Vegan Entrees Brand Packaging Strategies for 2025 As the demand for vegan entrees continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer attention ... Kevin Keating at PKG

Crackers Brand Packaging Strategies for 2025 As we enter 2025, the landscape of consumer goods is rapidly evolving, and the crackers industry is no exception. With increasing competition and ... Kevin Keating at PKG

Vegetarian Entrees Brand Packaging Strategies for 2025 As the demand for vegetarian entrees continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Condiments Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, condiments hold a unique place in the market. As we enter 2025, the packaging strategies for these ... Kevin Keating at PKG

Diapers Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, the diaper industry stands as a testament to innovation and adaptability. As we enter 2025, brands are ... Kevin Keating at PKG

Wipes Brand Packaging Strategies for 2025 As we enter 2025, the landscape of consumer goods is rapidly evolving, and wipes brands are no exception. Packaging plays a crucial role in how ... Kevin Keating at PKG

Pet Supplies Brand Packaging Strategies for 2025 As the pet supplies industry continues to grow, brands are increasingly focusing on innovative packaging strategies to stand out in a competitive ... Kevin Keating at PKG

Chips Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, chips brands are constantly seeking innovative ways to stand out on the shelves. As we enter 2025, ... Kevin Keating at PKG

Prepared Meals Brand Packaging Strategies for 2025 As the prepared meals industry continues to evolve, brands are increasingly focusing on innovative packaging strategies to stand out in a competitive ... Kevin Keating at PKG

Wine Brand Packaging Strategies for 2025 As the wine industry continues to evolve, so too do the strategies that brands use to package their products. In 2025, wine brands are expected to ... Kevin Keating at PKG

Shampoo Brand Packaging Strategies for 2025 As the beauty industry continues to evolve, shampoo brands are increasingly focusing on innovative packaging strategies to capture consumer attention ... Kevin Keating at PKG

Coffee Accessories Brand Packaging Strategies for 2025 In the ever-evolving world of coffee accessories, brand packaging plays a pivotal role in capturing consumer attention and conveying the essence of a ... Kevin Keating at PKG

Meatless Products Brand Packaging Strategies for 2025 As the demand for meatless products continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Sparkling Water Brand Packaging Strategies for 2025 As the beverage industry continues to evolve, sparkling water brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Dried Vegetables Brand Packaging Strategies for 2025 As the demand for dried vegetables continues to grow, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Seafood Brand Packaging Strategies for 2025 As the seafood industry continues to evolve, so too must the strategies that brands use to package their products. With increasing consumer awareness ... Kevin Keating at PKG

Gluten-free Products Brand Packaging Strategies for 2025 As the demand for gluten-free products continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Pet food Brand Packaging Strategies for 2025 As the pet food industry continues to grow, brands are increasingly focusing on innovative packaging strategies to stand out in a competitive market. ... Kevin Keating at PKG

Spreads Brand Packaging Strategies for 2025 As we enter 2025, the landscape of brand packaging is evolving rapidly, driven by consumer preferences, technological advancements, and ... Kevin Keating at PKG

Gum Brand Packaging Strategies for 2025 As we enter 2025, the landscape of gum brand packaging is set to evolve dramatically. With increasing consumer awareness and demand for sustainable ... Kevin Keating at PKG

Spices and Extracts Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, the packaging of spices and extracts plays a crucial role in attracting customers and ensuring product ... Kevin Keating at PKG

Instant Meals Brand Packaging Strategies for 2025 In the rapidly evolving world of consumer goods, instant meals have carved out a significant niche. As we enter 2025, the packaging strategies for ... Kevin Keating at PKG

Seafood Dishes Brand Packaging Strategies for 2025 In the ever-evolving world of seafood dishes, brand packaging plays a crucial role in capturing consumer attention and conveying the essence of the ... Kevin Keating at PKG

Canned Fruits Brand Packaging Strategies for 2025 In 2025, the canned fruits industry is poised for significant transformation, driven by evolving consumer preferences and technological advancements. ... Kevin Keating at PKG

Frozen Berries Brand Packaging Strategies for 2025 As the frozen berries market continues to expand, brands are increasingly focusing on innovative packaging strategies to capture consumer attention ... Kevin Keating at PKG

Marinades Brand Packaging Strategies for 2025 As the culinary world continues to evolve, the importance of effective packaging strategies for marinades cannot be overstated. In 2025, brands are ... Kevin Keating at PKG

Granola Bars Brand Packaging Strategies for 2025 As we look at 2025, the granola bars market is poised for significant evolution, driven by changing consumer preferences and technological ... Kevin Keating at PKG

Sweeteners Brand Packaging Strategies for 2025 As the sweeteners market continues to evolve, brands are increasingly focusing on innovative packaging strategies to capture consumer attention and ... Kevin Keating at PKG

Seafood Entrees Brand Packaging Strategies for 2025 As the seafood industry continues to evolve, the importance of innovative and effective packaging strategies cannot be overstated. With the year 2025 ... Kevin Keating at PKG

Cereal Brand Packaging Strategies for 2025 As we start 2025, the cereal industry is poised for significant transformation, particularly in the realm of packaging. With consumer preferences ... Kevin Keating at PKG

Vegetarian Products Brand Packaging Strategies for 2025 As the demand for vegetarian products continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Dental Hygiene Brand Packaging Strategies for 2025 As we look towards 2025, the dental hygiene industry is poised for significant transformation, particularly in the realm of brand packaging. With ... Kevin Keating at PKG

Refrigerated Rice Dishes Brand Packaging Strategies for 2025 In the ever-evolving world of food packaging, brands are constantly seeking innovative ways to stand out on the shelves. Refrigerated rice dishes, a ... Kevin Keating at PKG

Wellness Products Brand Packaging Strategies for 2025 As the wellness industry continues to expand, brands are increasingly focusing on innovative packaging strategies to stand out in a crowded market. ... Kevin Keating at PKG

Children's Snacks Brand Packaging Strategies for 2025 In the ever-evolving world of children's snacks, brand packaging plays a crucial role in capturing the attention of young consumers and their ... Kevin Keating at PKG

Candy Brand Packaging Strategies for 2025 As the candy industry continues to evolve, packaging strategies are becoming increasingly important for brands looking to stand out in a crowded ... Kevin Keating at PKG

Gluten-free Snacks Brand Packaging Strategies for 2025 As the demand for gluten-free snacks continues to rise, brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Extra Virgin Olive Oil Brand Packaging Strategies for 2025 As the market for extra virgin olive oil continues to expand, brands are increasingly focusing on innovative packaging strategies to stand out on the ... Kevin Keating at PKG

Fresh Vegetables Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, fresh vegetables stand out as a category that demands innovative packaging solutions. As we look ... Kevin Keating at PKG

Salsa Brand Packaging Strategies for 2025 As the salsa market continues to grow, brands are increasingly focusing on innovative packaging strategies to stand out on the shelves. Packaging is ... Kevin Keating at PKG

Vitamins Brand Packaging Strategies for 2025 As the vitamins industry continues to evolve, the importance of innovative and effective packaging strategies cannot be overstated. With the year ... Kevin Keating at PKG

Athletic Drinks Brand Packaging Strategies for 2025 In the ever-evolving world of athletic drinks, brand packaging plays a crucial role in capturing consumer attention and conveying the brand's ... Kevin Keating at PKG

Natural Foods Brand Packaging Strategies for 2025 As the natural foods industry continues to grow, brands are increasingly focusing on innovative packaging strategies to stand out in a competitive ... Kevin Keating at PKG

Baking Mixes Brand Packaging Strategies for 2025 In the ever-evolving world of consumer goods, the packaging of baking mixes plays a crucial role in capturing the attention of potential buyers. As ... Kevin Keating at PKG

Broths Brand Packaging Strategies for 2025 As the food industry continues to evolve, the importance of innovative packaging strategies cannot be overstated. For broths, a staple in many ... Kevin Keating at PKG

Health Products Brand Packaging Strategies for 2025 As we look towards 2025, the landscape of health products is evolving rapidly. With increasing consumer awareness and demand for sustainable and ... Kevin Keating at PKG

Soft Drinks Brand Packaging Strategies for 2025 As the beverage industry continues to evolve, soft drinks brands are increasingly focusing on innovative packaging strategies to capture consumer ... Kevin Keating at PKG

Frozen Pizza Brand Packaging Strategies for 2025 In the ever-evolving world of frozen pizza, brand packaging plays a crucial role in capturing consumer attention and conveying the essence of the ... Kevin Keating at PKG

Refrigerated Noodles Dishes Brand Packaging Strategies for 2025 In the ever-evolving world of food packaging, brands are constantly seeking innovative ways to stand out on the shelves. Refrigerated noodles dishes, ... Kevin Keating at PKG

Four characteristics of an Unforgettable Tagline

Four characteristics of an Unforgettable Tagline A memorable and effective tagline is an essential part of any successful branding strategy. It serves as a succinct and powerful representation of ... Kevin Keating at PKG

Top 10 trends in 2024 for grocery product packaging design

Top 10 trends in 2024 for grocery product packaging design Introduction The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the ... Kevin Keating at PKG

Turning Heads, Filling Carts: How Effective Packaging Fuels Sales

Turning Heads, Filling Carts: How Effective Packaging Fuels Sales Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ... Kevin Keating at PKG

Six of the Latest Technology Innovations in Packaging

Six of the Latest Technology Innovations in Packaging When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ... Kevin Keating at PKG

Why Custom Packaging is Your Untapped Advantage in a Crowded Market

Why Custom Packaging is Your Untapped Advantage in a Crowded Market Introduction Kevin Keating at PKG

How Unique Packaging Makes All the Difference To Elevate Your Brand Introduction Kevin Keating at PKG

Portion Perfection: How Packaging Can Aid in Portion Control

Portion Perfection: How Packaging Can Aid in Portion Control How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ... Kevin Keating at PKG

The Appeal of Visibility in Packaging Design

The Appeal of Visibility in Packaging Design Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ... Kevin Keating at PKG

A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market

A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ... Kevin Keating at PKG

Emphasizing Key Ingredients through Innovative Consumer Packaging Design

Emphasizing Key Ingredients through Innovative Consumer Packaging Design Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ... Kevin Keating at PKG

Going Green: The Rise of Sustainable Packaging in Consumer Preferences

Going Green: The Rise of Sustainable Packaging in Consumer Preferences Introduction Kevin Keating at PKG

The Impact of Easy-to-Open Packaging Design

The Impact of Easy-to-Open Packaging Design Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ... Kevin Keating at PKG

How Simplified Packaging Design Appeals to Health Conscious Consumers

How Simplified Packaging Design Appeals to Health Conscious Consumers Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ... Kevin Keating at PKG

Evolving Packaging Design Trends in the Healthy Food Sector

Evolving Packaging Design Trends in the Healthy Food Sector Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ... Kevin Keating at PKG

The CPG Branding Blueprint: Unleashing the Power of Packaging

The CPG Branding Blueprint: Unleashing the Power of Packaging Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ... Kevin Keating at PKG

5 Most Common Packaging Types in 2023

5 Most Common Packaging Types in 2023 Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ... Kevin Keating at PKG

The Art of Standout Branding and Packaging in the CPG Market

The Art of Standout Branding and Packaging in the CPG Market What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers? Kevin Keating at PKG

Best Practices for Packaging for E-Commerce

Best Practices for Packaging for E-Commerce Packaging for consumer packaged goods, or CPG packaging, is a key part of any ecommerce business. It’s what protects the products that you sell and ... Kevin Keating at PKG

5 Benefits of Corrugated Packaging

5 Benefits of Corrugated Packaging Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ... Kevin Keating at PKG

5 Top Sustainable Materials for Packaging

5 Top Sustainable Materials for Packaging From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ... Kevin Keating at PKG

The Importance and Evolution of 3D Packaging Design

The Importance and Evolution of 3D Packaging Design Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products. Kevin Keating at PKG

Packaging Design Costs: Making the Most of a Small Budget

Packaging Design Costs: Making the Most of a Small Budget CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ... Kevin Keating at PKG

Importance of Consistent Brand Packaging Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ... Kevin Keating at PKG

Food Packaging Design Trends to Follow in 2023

Food Packaging Design Trends to Follow in 2023 Packaging design, like any other industry, regularly changes to meet consumer needs. Some trends are long-term, while others come and go. Kevin Keating at PKG

Retail-Ready Packaging: Best Practices for Quick and Effective Product Display

Retail-Ready Packaging: Best Practices for Quick and Effective Product Display Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ... Kevin Keating at PKG

Innovative Packaging Ideas for Products in 2023

Innovative Packaging Ideas for Products in 2023 Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ... Kevin Keating at PKG

How Packaging Design Will Change Over the Next 10 Years

How Packaging Design Will Change Over the Next 10 Years CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions. Kevin Keating at PKG

Environmentally Conscious Packaging Trends in 2023

Environmentally Conscious Packaging Trends in 2023 More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ... Kevin Keating at PKG

5 Common Packaging Design Mistakes and How to Fix Them

5 Common Packaging Design Mistakes and How to Fix Them CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them. Kevin Keating at PKG

Packaging That Can Boost Sales with Baby Boomers

Packaging That Can Boost Sales with Baby Boomers Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ... Kevin Keating at PKG

The Benefits of Using Custom Packing Tape for Your Packaging

The Benefits of Using Custom Packing Tape for Your Packaging The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ... Kevin Keating at PKG

Recycled Ocean Plastic: Pack Your Products While Saving the Seas

Recycled Ocean Plastic: Pack Your Products While Saving the Seas Plastic is used in a wide variety of products and CPG packaging. According to Condorferries, of the 300 million tons created each year, 50% is ... Kevin Keating at PKG

Graphics and Images That Should Be Included on Your Packaging

Graphics and Images That Should Be Included on Your Packaging Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ... Kevin Keating at PKG

Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas

Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ... Kevin Keating at PKG

The Best Shape(s) for Your Product Packaging

The Best Shape(s) for Your Product Packaging The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest. Kevin Keating at PKG

Packaging Materials Consumers Want You to Avoid

Packaging Materials Consumers Want You to Avoid Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ... Kevin Keating at PKG

5 Top Examples of Edible Packaging

5 Top Examples of Edible Packaging Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ... Kevin Keating at PKG

Top Packaging Design Ideas for Electronics

Top Packaging Design Ideas for Electronics The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ... Kevin Keating at PKG

Four Top Packaging Design Ideas for Food Products

Four Top Packaging Design Ideas for Food Products Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ... Kevin Keating at PKG

Sustainable Packaging Ideas That Protect Wildlife

Sustainable Packaging Ideas That Protect Wildlife Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ... Kevin Keating at PKG

The Biggest Packaging Trends We Could Witness in 2023

The Biggest Packaging Trends We Could Witness in 2023 2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ... Kevin Keating at PKG

5 Tips for Creating the Perfect Holiday Packaging Design

5 Tips for Creating the Perfect Holiday Packaging Design Custom branded packaging design enhances a consumer's experience by making unboxing the product that much more memorable. While this is important any ... Kevin Keating at PKG

What Specific Fonts and Colors Should You Consider for Your Packaging Design?

What Specific Fonts and Colors Should You Consider for Your Packaging Design? Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ... Kevin Keating at PKG

5 Tips for Making Your Packaging Design More Surprising

5 Tips for Making Your Packaging Design More Surprising Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ... Kevin Keating at PKG

Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling

Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Vegans and veggie lovers make up a high percentage of consumers. According to Med Alert Help, the total number of vegans in the world as of January ... Kevin Keating at PKG

5 Ways to Spice Up Consumers' Unboxing Experiences

5 Ways to Spice Up Consumers' Unboxing Experiences Item unboxings have become popular experiences. Consumers enjoy watching videos of others removing CPG packaging and opening new products. According ... Kevin Keating at PKG

How to Implement Sustainable Packaging into Your Biggest Design Projects

How to Implement Sustainable Packaging into Your Biggest Design Projects Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ... Kevin Keating at PKG

4 Ideas for Bulk Packaging Design

4 Ideas for Bulk Packaging Design Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ... Kevin Keating at PKG

How to Expand Your Audience with Effective Packaging Design

How to Expand Your Audience with Effective Packaging Design Effective packaging design is useful for many reasons. It speaks to consumers about the product inside and showcases the individuality of your brand. Kevin Keating at PKG

Why 2023 Could Be the Era of Sustainable Packaging

Why 2023 Could Be the Era of Sustainable Packaging Brands are under more pressure to implement sustainable CPG packaging. Per KW-Ecoplus, 68% of brands have publicly announced their intent to maintain ... Kevin Keating at PKG

Can Great Packaging Design Trump the Importance or Appeal of a Product?

Can Great Packaging Design Trump the Importance or Appeal of a Product? Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand. Kevin Keating at PKG

How to Convey Multiple Messages Through Your Packaging

How to Convey Multiple Messages Through Your Packaging Consumers make important buying decisions based on product messaging. If your product targets different markets, you will need to convey this in your ... Kevin Keating at PKG

Sustainable Packaging Trends of 2022

Sustainable Packaging Trends of 2022 Sustainable packaging design is highly valued by today’s consumers. Many brands recognize this and seek to provide options that are completely ... Kevin Keating at PKG

How Inflation Affects the Packaging Design Industry

How Inflation Affects the Packaging Design Industry Inflation affects every part of a product from manufacturing to sales. High supply chain costs and shortages of materials create obstacles in ... Kevin Keating at PKG

How to Keep Your Packaging Design Fresh During a Recession

How to Keep Your Packaging Design Fresh During a Recession A recession puts your finances and business at risk. All costs are impacted, including those associated with your product and its packaging. Kevin Keating at PKG

How Packaging Design Has Changed in the Last Decade

How Packaging Design Has Changed in the Last Decade The packaging industry is constantly evolving to meet the needs of consumers. This means adopting new packaging design trends that promote growth. Kevin Keating at PKG

Packaging Design Trends That Could Last Into 2023

Packaging Design Trends That Could Last Into 2023 CPG packaging helps you connect with consumers while sharing your brand message. Knowing which packaging design trends work is crucial to remaining ... Kevin Keating at PKG

How to Simplify the Message Your Packaging Conveys

How to Simplify the Message Your Packaging Conveys There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ... Kevin Keating at PKG

Sustainable Packaging: How Much Does It Really Cost?

Sustainable Packaging: How Much Does It Really Cost? The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ... Kevin Keating at PKG

Why Regularly Updating Your Brand Is So Important How you package your brand is just as important as the quality of the product inside. Arca.com suggests 70% of consumers form impressions of a brand ... Kevin Keating at PKG

Looks and Logos: 6 Dos and Don'ts to Properly Establish Both The right packaging design requires a balance between what you should and should not include. Your logo and the appearance of your CPG packaging will ... Kevin Keating at PKG

5 Tips for Startups Looking to Create Their First Product Packages

5 Tips for Startups Looking to Create Their First Product Packages When starting out, you may want to throw everything into your packaging design. This can be tempting when you look at the different ways other ... Kevin Keating at PKG

4 Examples of Failed Packaging Design

4 Examples of Failed Packaging Design Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ... Kevin Keating at PKG

6 Essential Elements of Effective Packaging Design

6 Essential Elements of Effective Packaging Design The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ... Kevin Keating at PKG

How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design

How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design 72% of consumers say packaging design influences their purchasing decisions. Kevin Keating at PKG

How to Appeal to Younger Audiences with Your Packaging

How to Appeal to Younger Audiences with Your Packaging 56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention. Kevin Keating at PKG

Limiting Use of Plastics to Create Environmentally Friendly Packaging

Limiting Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... Kevin Keating at PKG

5 Brands That Have Utilized the Most Effective Packaging Designs

5 Brands That Have Utilized the Most Effective Packaging Designs Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ... Kevin Keating at PKG

How to Make Your Packaging as Effective as Possible Using the Least Materials

How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... Kevin Keating at PKG

What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... Kevin Keating at PKG

Can Changing a Product's Packaging Design Change Its Audience?

Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG

5 Questions to Ask When an Agency Is Designing Your CPG Packaging

5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... Kevin Keating at PKG

5 Eco-Friendly Straw Options for CPG Brands

5 Eco-Friendly Straw Options for CPG Brands Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ... Kevin Keating at PKG

How to Improve the Shopability of Your CPG Products Through Better Packaging

How to Improve the Shopability of Your CPG Products Through Better Packaging Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ... Kevin Keating at PKG

Learn How Packaging Design Can Promote Smart Consumer Habits

Learn How Packaging Design Can Promote Smart Consumer Habits Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ... Kevin Keating at PKG

5 Tips for Creating the Most Attractive CPG Packaging

5 Tips for Creating the Most Attractive CPG Packaging Package design is one of the most important components of marketing a product. It is what makes a first impression on customers. Kevin Keating at PKG

Is Reusable or Recyclable CPG Packaging a Better Option?

Is Reusable or Recyclable CPG Packaging a Better Option? Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ... Kevin Keating at PKG

PepsiCo Has Set Some Aggressive Packaging Sustainability Goals

PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ... Kevin Keating at PKG

Discover Camouflage Packaging and Its Uses

Discover Camouflage Packaging and Its Uses Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ... Kevin Keating at PKG

The Options for Reusable Packaging

The Options for Reusable Packaging There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used. Kevin Keating at PKG

Don't Get Sued Over Poor CPG Labeling Practices

Don't Get Sued Over Poor CPG Labeling Practices Accurate food labeling on your CPG packaging is essential. Customers need to know what’s in the products they buy. The laws and regulations governing ... Kevin Keating at PKG

Challenges That Packaging Companies Are Facing

Challenges That Packaging Companies Are Facing The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... Kevin Keating at PKG

How Can CPG Brands Reduce Waste Through Packaging?

How Can CPG Brands Reduce Waste Through Packaging? Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs. Kevin Keating at PKG

Designing Cannabis Packaging That Reflects Your Brand's Voice Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ... Kevin Keating at PKG

How Your CPG Brand's Packaging Can Integrate With Smartphones Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ... Kevin Keating at PKG

Has There Been a Shift Toward Gender Neutral Packaging?

Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... Kevin Keating at PKG

How Are Packaging Companies Dealing With a Global Supply Squeeze?

How Are Packaging Companies Dealing With a Global Supply Squeeze? The demand for CPG products has soared over the past several years. More customers are shopping online than ever before, which increases the need for ... Kevin Keating at PKG

Are Paper Bottles a Practical and Sustainable Option for CPG Brands?

Are Paper Bottles a Practical and Sustainable Option for CPG Brands? Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ... Kevin Keating at PKG

Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022

Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022 Packaging conferences are the perfect networking opportunity for CPG brands. They provide many ways to connect with other professionals in your ... Kevin Keating at PKG

CPG Packaging Trends to Watch in 2022

CPG Packaging Trends to Watch in 2022 The right CPG packaging design enhances the shopper experience. It delivers a positive sales message by prompting consumers to buy the product based ... Kevin Keating at PKG

Sustainable Packaging Strategies for CPG Brands

Sustainable Packaging Strategies for CPG Brands Sustainability is no longer just an idea CPG brands should try. It has become a must-have for companies to ensure a safer, cleaner environment. Kevin Keating at PKG

What is the

What is the "EPR for Packaging" Movement and How Could It Impact Your CPG Brand? The Extended Producer Responsibility (EPR) movement mandates that business owners pay fees related to the type and quantity of packaging they use for ... Kevin Keating at PKG

The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy

The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy CBD usage is on the rise. Products come in many forms and help treat numerous conditions. Kevin Keating at PKG

Here's What You Need to Know About Compostable Packaging

Here's What You Need to Know About Compostable Packaging Many customers prefer purchasing CPG products from companies that use compostable packaging. The market for compostable materials is growing ... Kevin Keating at PKG

Front of Package Labeling and Why CPG Brands Should Care

Front of Package Labeling and Why CPG Brands Should Care Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ... Kevin Keating at PKG

How Can Cannabis Packaging Be More Sustainable?

How Can Cannabis Packaging Be More Sustainable? Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products. Kevin Keating at PKG

Why It Pays for CPG Brands to Choose Sustainable Packaging

Why It Pays for CPG Brands to Choose Sustainable Packaging There are many reasons to choose sustainable packaging for your CPG brand. These options reduce waste, are better for the environment, and increase ... Kevin Keating at PKG

How Nostalgia Still Works as a CPG Packaging Design Strategy

How Nostalgia Still Works as a CPG Packaging Design Strategy Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ... Kevin Keating at PKG

Five Examples of Some of the Most Innovative Packaging Materials

Five Examples of Some of the Most Innovative Packaging Materials Using sustainable CPG packaging materials is now more important than ever. As more consumers become environmentally conscious, businesses strive to ... Kevin Keating at PKG

How Your CPG Brand Can Successfully Navigate Environmental Regulations Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass. Kevin Keating at PKG

Cannabis Packaging Compliance Requirements

Cannabis Packaging Compliance Requirements The cannabis market is growing exponentially. In 2020, its value was $101.48 billion, a number that is expected to reach $297.51 billion by 2026. Kevin Keating at PKG

Warnings About Food Packaging That Can Contain Allergens

Warnings About Food Packaging That Can Contain Allergens As a CPG brand, you know how important it is to take allergies into consideration when planning new products. Packaging is another aspect of equal ... Kevin Keating at PKG

Customizable Packaging Kits And the Ultimate Unboxing Experience

Customizable Packaging Kits And the Ultimate Unboxing Experience Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation. Kevin Keating at PKG

Types of Legal Cannabis and CBD Packaging Options

Types of Legal Cannabis and CBD Packaging Options The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ... Kevin Keating at PKG

Is Black the Right Color to Use in Your CPG Packaging?

Is Black the Right Color to Use in Your CPG Packaging? The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional. Kevin Keating at PKG

Research On How EcoFriendly Packaging Impacts Consumer Choices

Research On How EcoFriendly Packaging Impacts Consumer Choices Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ... Kevin Keating at PKG

Common Mistakes Made With CBD Labeling and Packaging

Common Mistakes Made With CBD Labeling and Packaging The CBD market is relatively new. But the popularity of products and their benefits are helping it grow exponentially. The Federal Food, Drug and ... Kevin Keating at PKG

Post Consumer Recycled Materials And CPG Brands

Post Consumer Recycled Materials And CPG Brands What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ... Kevin Keating at PKG

Shrinking Your CPG Packaging Versus Your Price

Shrinking Your CPG Packaging Versus Your Price When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size. Kevin Keating at PKG

Top Trends in Cannabis Packaging and Branding

Top Trends in Cannabis Packaging and Branding The legal cannabis market is growing exponentially. There is stiff competition, so making the right first impression is essential. Kevin Keating at PKG

Edible Packaging Explored as a Viable Option for CPG Brands

Edible Packaging Explored as a Viable Option for CPG Brands Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch. Kevin Keating at PKG

Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021

Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021 The United States packaging industry will experience a lot of change over the next several years. Experts predict a compound annual growth rate ... Kevin Keating at PKG

Digital Watermarks Are Making Plastic Packaging Easy to Recycle

Digital Watermarks Are Making Plastic Packaging Easy to Recycle If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ... Kevin Keating at PKG

5 Steps You Need to Take to Create an Organic-Compliant Label

5 Steps You Need to Take to Create an Organic-Compliant Label If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ... Kevin Keating at PKG

How Does Countertop Display Packaging Influence CPG Sales?

How Does Countertop Display Packaging Influence CPG Sales? Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ... Kevin Keating at PKG

Can the Environment Impact Your Packaging?

Can the Environment Impact Your Packaging? Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ... Kevin Keating at PKG

Coca-Cola is Testing Paper Bottles for Its Products

Coca-Cola is Testing Paper Bottles for Its Products Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ... Kevin Keating at PKG

New Solutions Deliver Food Transparency Across the CPG Supply Chain

New Solutions Deliver Food Transparency Across the CPG Supply Chain Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information? Kevin Keating at PKG

Food Transparency is a Vital Issue for Consumers

Food Transparency is a Vital Issue for Consumers Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ... Kevin Keating at PKG

What Are Some of the Biggest CPG Subscription Packaging Trends?

What Are Some of the Biggest CPG Subscription Packaging Trends? More people are subscribing to services to have CPG products sent directly to their homes. This convenient method of receiving goods continues to ... Kevin Keating at PKG

HPP Labeling Rules for Juice Brands

HPP Labeling Rules for Juice Brands High-pressure products (HPP) juice is considered a specialized product. Because of this, the verbiage you use on your labels is essential. Kevin Keating at PKG

How Have Food Allergies Impacted CPG Packaging Strategies?

How Have Food Allergies Impacted CPG Packaging Strategies? The number of food allergies among children and adults has skyrocketed. This must be taken into account when creating CPG packaging and labeling ... Kevin Keating at PKG

What Are Some Personalization Options With CPG Packaging?

What Are Some Personalization Options With CPG Packaging? Personalization is a growing trend in retail and eCommerce. Consumers want an interactive experience with products, and packaging is where it begins. Kevin Keating at PKG

Simple Ways CPG Brand Can Lower Packaging Costs Your CPG packaging should stand out and be effective. It should add value without eroding cost margins. Kevin Keating at PKG

Packaging Trends in Pet Food Production

Packaging Trends in Pet Food Production Consumers spend millions each year on pet food. Packaging can determine which products sell better than others. Kevin Keating at PKG

The Uses of Compostable Packaging

The Uses of Compostable Packaging Consumers value sustainable products. An Accenture survey of 6000 consumers in Asia, Europe, and North America reveals that 83% of consumers value ... Kevin Keating at PKG

Packaging Can Inform Consumers of Plant Based Meat Products

Packaging Can Inform Consumers of Plant Based Meat Products One of the fastest-growing CPG design trends is related to plant-based meat packaging. In the past year or so, more than 40% of Americans tried ... Kevin Keating at PKG

What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging?

What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? Brand and product package certifications help your products get noticed. That’s because consumers care if you’re GMO-free, organic, minority-owned, ... Kevin Keating at PKG

If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ... Kevin Keating at PKG

How Can Product Packaging Hurt Your CPG Brand? CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ... Kevin Keating at PKG

How Your CPG Brand Can Be More Sustainable Through Green Packaging McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ... Kevin Keating at PKG

What Are the Most Effective Colors for CPG Packaging?

What Are the Most Effective Colors for CPG Packaging? Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ... Kevin Keating at PKG

Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021

Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 CPG packaging trends are affected by many things, including a global pandemic that continues to wreak havoc. While the pandemic may still be here, ... Kevin Keating at PKG

8 Steps to Managing the CPG Packaging Development Process

8 Steps to Managing the CPG Packaging Development Process Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ... Kevin Keating at PKG

How to Keep Up With FDA Nutrition Label Changes

How to Keep Up With FDA Nutrition Label Changes There are good news and bad news in FDA labeling requirements for 2021. First, labeling requirements haven’t changed drastically in two decades, ... Kevin Keating at PKG

Avoid These 6 Design Mistakes With Your Packaging

Avoid These 6 Design Mistakes With Your Packaging Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ... Kevin Keating at PKG

CPG Packaging and Label Considerations for Cold Environments

CPG Packaging and Label Considerations for Cold Environments As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ... Kevin Keating at PKG

What Studies Show About How Packaging Attracts Consumers

What Studies Show About How Packaging Attracts Consumers It’s an understatement to say that CPG packaging plays a role in consumer decision-making during the buying process. Packaging is that eye-catching ... Kevin Keating at PKG

How Is Packaging Different for Retail vs. Online Stores?

How Is Packaging Different for Retail vs. Online Stores? 2020 created some challenges for CPG packaging as many brands moved quickly to optimize their e-commerce offerings during the COVID-19 crisis. Fast ... Kevin Keating at PKG

How Digital Printing Has Revolutionized the CPG Packaging Industry

How Digital Printing Has Revolutionized the CPG Packaging Industry It’s fair to say that digital printing has revolutionized CPG packaging. An entire industry benefited from the time and cost savings associated with ... Kevin Keating at PKG

New Sustainability Study Reveals Consumer's Views on Packaging

New Sustainability Study Reveals Consumer's Views on Packaging Like the rest of the business world this year, CPG packaging is in the throes of big change. Global consulting firm McKinsey tracked some of these ... Kevin Keating at PKG

What Are Some of the Megatrends in Packaging Beyond COVID-19?

What Are Some of the Megatrends in Packaging Beyond COVID-19? McKinsey recently released a study about the ongoing shifts in the packaging industry. Here are some of the trends that the research firm sees in the ... Kevin Keating at PKG

How Can Consumer Pressure Influence CPG Packaging Choices?

How Can Consumer Pressure Influence CPG Packaging Choices? Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ... Kevin Keating at PKG

Mobile Friendly Package Images for E-commerce

Mobile Friendly Package Images for E-commerce A picture is worth a thousand words, so CPG packing designers are trying to eliminate secondary information while making key graphical elements stand ... Kevin Keating at PKG

Exploring the Latest Material Trends in Flexible Packaging

Exploring the Latest Material Trends in Flexible Packaging Flexible packaging will expand as a go-to design strategy in the coming years. The world is increasingly embracing sustainability in all things, ... Kevin Keating at PKG

Here's Why Stand-Up Pouches Are An Emerging Packaging Trend

Here's Why Stand-Up Pouches Are An Emerging Packaging Trend When it comes to displaying your CPG product, stand-up pouches are revolutionary. Here is what you need to know about this type of packaging and how ... Kevin Keating at PKG

What Are the Pros and Cons of Using Piggyback Labels?

What Are the Pros and Cons of Using Piggyback Labels? Kevin Keating at PKG

What to Do If a Packaging Error Forces a Recall

What to Do If a Packaging Error Forces a Recall Around 400 products are recalled every year by the Consumer Product Safety Commission (CPSC). Food Safety magazine calls product recalls “the food ... Kevin Keating at PKG